Curated Resource ( ? )
How the Financial Times is balancing reach versus return
Curated:
29/03/2016 from
digiday.com/publishers/financial-times-balances-reach-return-driving-subscriptions/
my notes ( ? )
Last spring, the Financial Times altered its former metered access model and introduced paid trials, letting users pay £1 ($1.42) for a month’s access to content. At the same time, the newspaper also changed its policies toward social platforms and began making more content free to people coming to its site from Google, Facebook and Twitter. It launched on Apple News last November..
After years of success and steadily growing subscriptions, growth had started to slow around three years ago... it started letting people who came across an FT article via Google search access three articles a day. One article a day if they came via Facebook or Twitter. Traffic from social platforms has since risen 80 percent,
After years of success and steadily growing subscriptions, growth had started to slow around three years ago... it started letting people who came across an FT article via Google search access three articles a day. One article a day if they came via Facebook or Twitter. Traffic from social platforms has since risen 80 percent,
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The above notes were curated from the full post digiday.com/publishers/financial-times-balances-reach-return-driving-subscriptions/.Related reading
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