Curated Resource ( ? )
Facebook is letting publishers use Instant Articles to collect email newsletter signups - Digiday
Curated:
21/03/2016 from
digiday.com/publishers/facebook-instant-articles-email/
my notes ( ? )
Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in their social feeds. For the Times newsletters are a key way to fuel subscriptions; the paper has said that Times users are twice as likely to become paid subscribers if they signed up for a newsletter first.
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The above notes were curated from the full post digiday.com/publishers/facebook-instant-articles-email/.Related reading
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