"A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without."
"By calling social scores “Influence Scores,” companies like Klout have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex. By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identi…
"Smartsheet, a project and work management platform based on the spreadsheet user experience, announced integrations with Dropbox, and Zapier today. Dropbox is the well-known file sync-and-platofmr, used by millions. Zapier is an integration clearing house that allows users to connect participating applications in dozens of inventive ways. Smartsh…
"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."
2019 update: a short Prezicast video from 2013 on my personal productivity system, since covered on Medium: https://medium.com/better-humans/manage-the-firehose-or-it-will-manage-you-791097bc53e2
"Since most issues are, by their nature, unexpected, how do you make sure you'll be able to deal with them quickly and effectively? Ideally, you need an issue resolution process in place before you start your project – to make sure that you stay on schedule, and meet your objectives."
"But if these practical tips don't help, remember that overload is a matter of perspective. We could also say when we walk out the front door of where we live, 'Oh my gosh, there's so many blades of grass, I have lawn overload ... [but] Are these things really flying at us, or are we not making the choices we need to make?""
"I challenge myself to answer the following questions in everything I read: - Has this taught me anything new and valuable? (If not, move on quickly) - How can I apply insights from this article today? (Wait and I’ll forget) - When have I applied the ideas from this post? Where have I not, but could have? (What was the difference?)"
You have absolutely no time. Yet your boss is asking you to stay on top of all things social media-related. And, you need more information to do your job more effectively–and efficiently. And you want to stay smarter about industry trends. ... In my presentation, I lay out 8 strategies for staying up-to-date on all the changes, new products/tools …
"Trello is a to-do list manager and project management webapp that’s based on the metaphor of index cards pinned to a board. The cards each flip over, giving you a workspace where you can discuss the task, create smaller checklists, assign responsibility, or add other notes. To change the status of a task, move it to a different list on your board…
"Illustrator Steve Lowtwait and writer Michael Smith are telling a fictional story through social media that's centered around a protagonist called "Hawk Funn." They have set up real social profiles on Facebook and Twitter for fictional characters in the story, and they post about the characters' lives just like real people would. If you follow Ha…
Good questions on content strategy: "Is a content strategist someone who is a master of the English language, someone who can spin snappy marketing content into a flexible web design that responds to the screen real estate and capabilities of a mobile device? Or, is a content strategist someone who examines your current content lifecycle in an a…
"and the idea was to get academic expertise and research into the broader public conversation."
Worth a read, food for thought: "But while we love reading up on how these leaders turned the tide in their industry or organization, recent research suggests that most creative people aren't given the opportunity to lead. We love stories of creative people; we just don't want to be led by them."
Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…
Too many priceless lines in here to quote individually! QI - Euro Myths
A great example of using a photogallery to answer questions with pictures.
"Content marketing is the art and science of using text and visual content to promote your business without being overtly sales-oriented. Content marketing can be in the form of articles, blog posts, white papers or eBooks as well as visual and audio content like videos, Google+ hangouts and podcasts. In contrast to newspaper writing, which repo…
"When a crisis like this happens, and you’re in the wrong, the mob is in charge of your brand. " - good advice for handling a crisis, and good techniques for monitoring sentiment
we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream
I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.
Have you read a great investigative story lately? Anyone can pitch a story, video, graphic or other news link by Tweeting us with #MuckReads
The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.
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