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The Science of Storytelling
lifehacker.com
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"Here is the science around storytelling and how we can use it to make better decisions every day" - The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

01/12/2014
Why Is Slack So Habit-Forming?
medium.com
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"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company's success." - The Psychology of a Billion-Dollar Enterprise App: Why Is Slack So Habit-Formi…

Big Data Top Trends in 2015
channels.theinnovationenterprise.com
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" 2015 is likely to see a democratization of data throughout the organization, meaning that more departments will become adept at using the insight that it can bring. Rather than working towards a central strategy that is created by senior management, day-to-day activities will be based on data and the insights created from it." - Big Data Top T…

27/11/2014
The Verge's Big Future video on tomorrow's comms
www.theverge.com
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How do we want to communicate with each other? ... what kind of communicator would we actually want to use?... How do you signal that you're available to talk about movies, but not to talk about work? As we talk to more people more of the time, we'll also need smarter status indicators and smarter ways to break down conversations. The closest t…

Mobile apps v. Responsive sites
digiday.com
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"“People who download our app visit much more frequently and consume 10 times more articles than people coming from the mobile Web.... [BUT] Here are the common mistakes publishers with apps make — and, in some cases, how they’ve been addressed." A must-read next time someone asks fir a mobile app and/or a responsive site. Which is best? When i…

27/11/2014
Infographics: key principles & interactive tutorial
designschool.canva.com
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what it says in the box - How to Create Amazing Infographics - Design School

27/11/2014
Superb: RAF's interactive recruitment site
www.fastcocreate.com
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"an interactive mission, with all other elements of the campaign designed to direct people to experience it.... a range of media including TV, online rich video takeovers and a 30-second You Tube trailer." That doesn't scratch the surface of what I reckon is probably the best thing I've seen online all year. A must see.

Medium's approach to catch22
medium.com
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"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

27/11/2014
What I Wish I Knew About Creativity When I Was 20
open.bufferapp.com
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"Here's what I've come up with for advice to the 20-year-old version of me on being creative." Particularly like Neil Gaiman's advice: " A lot of times ideas will turn up when you're doing something else. And, most of all, ideas come from confluence - they come from two things flowing together. " Which is why I-Labs is all about bringing peo…

26/11/2014
A golden age of podcasts?
www.cjr.org
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"Although Serial’s audience has broken records, it  is far from the only podcast that enjoys serious listener engagement —successful podcasts often have that ability to move audiences... “It’s on-demand, so people are actively choosing what they want to listen to, stories are delivered with a human voice and personality. The intimacy of radio i…

26/11/2014
Charted: Medium's data visualisation tool
medium.com
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"Charted automatically visualizes data. Give it the link to a data file and Charted returns a beautiful, shareable visualization of that data... open-sourced and available for anyone to use at charted.co... it adjusts to any screen, automatically updates itself" - Introducing Charted - Data Lab - Medium

Quartz and The Economist on culturing innovation
www.themediabriefing.com

Interesting description of the benefits of being a 'fast follower' by The Economist's Paul Rossi: "instilling a culture across the business where staff are keeping an eye on what's going on ...the editorial side [is] ... actively talking to people about new technologies. How to deliver content, how to deliver video... on the commercial team everbo…

24/11/2014
When will we get a RealClearEurope?
mashable.com
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"Readers spend a lot of time on RealClear's sites... because there's a seemingly endless amount of well-curated links to top publications writing about the big news stories of any given day... The result is a true smorgasbord of opinion, rather than a collection of links aimed at furthering a particular point of view... The expert level of curati…

Silicon Valley and Journalism: Make up or Break up?
reutersinstitute.politics.ox.ac.uk
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Really good longread on where journalism is now, and some ideas of where it needs to go. "The public sphere is now operated by a small number of private companies, based in Silicon Valley... a defining issue not just for journalism but the whole of society... social media platforms ... have abdicated editorial responsibilities to software and al…

24/11/2014
Reuters & Re/code ask Commenters To Leave
www.techdirt.com
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Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…

A List of Goals Is Not a Strategy
hbr.org
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So how do you really create strategy, rather than end up with a hodgepodge list? By following these steps:

24/11/2014
HR for the Connected Enterprise
wirearchy.com
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"the basics of human resources management goals and practices have remained little changed, philosophically and practically.... The main metaphor today’s HR professionals live in is still a machine with its designed-and-fitted parts and cogs, as opposed to the ‘living’ system of social networks in which people participate and interact... Let’s …

Two Incredibly Useful Questions to Ask in a Job Interview
thenextweb.com
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My most important two questions were 'what are you going to do when you get selected?' and then I always followed up with 'and what will you do if you aren't selected?'.

23/11/2014
Podcasting poised to go mainstream
www.ft.com
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(FT paywall) "Serial’s success is the most visible example of a renaissance in podcasting – a format that has been around for a decade but which has received a recent surge of interest from consumers, investors and advertisers." Massively underused medium for EU comms, IMHO. - Podcasting poised to go from niche to mainstream - FT.com

How to Use Visual Content on Social Media
maximizesocialbusiness.com
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" four ways to use visual content to expand your reach and improve social media results" Pretty standard stuff, but "3. Convresation starters" should be used more. - How to Use Visual Content to Improve Social Media Results

Make Your Employees Happier: Stretch Them
hbr.org
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"Instead of trying to make them happy, ask them to do something hard... @the opportunity to use skills and abilities” has displaced “job security” as the top driver of satisfaction, and it consistently ranks among the top two... Employees don’t just want their skills used; they want them stretched.... Respondents ... started to feel stale after o…

Content Curation
www.3dissue.com
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Overpriced and under-powered?

18/11/2014
The essential guide to A/B testing by @ABTasty
app.abtasty.com

"AB Tasty, the French A/B testing specialist, has published this guide for the benefit of those who are implementing A/B testing and would like to know how to conduct truly effective tests."

17/11/2014
All Algorithm Factors behind Facebook's News Feed
blog.bufferapp.com
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"we’re collecting all the Facebook algorithm factors, updates, and changes that we can find and placing them here in this post for easy reference." - Inside the Facebook News Feed: A List of Algorithm Factors

7 social media myths
civilservice.blog.gov.uk
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"We recently updated the guidance for using digital and social media. " - 7 social media myths | Civil Service (gov.uk)

Apply the ‘Yes, And…’ Improv Rule to brainstorming
www.pbs.org
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"“Yes, and…” is the closest thing improv comedy has to a cardinal rule. The rule goes like this: When the first performer says something, the next performer has to say “Yes, and…” instead of negating or dropping what the first performer said. It’s a powerful rule because it allows a comedy scene to go in unexpected, delightful directions... Insid…

Facebook to throttle "Promotional" Posts
marketingland.com
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"Starting in January, in another blow to organic reach, users will see fewer posts that are solely focused on sales or sweepstakes or reuse ad copy.... hundreds of thousands of people said they wanted to see more stories from friends and Pages they care about, and less promotional content.” Well, duh. Who actually WANTS to see promo junk? Be use…

Ending reader comments is a mistake
gigaom.com
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Interesting reaction to Reuters, who argued "Much of the well-informed and articulate discussion around news... has moved to social media and online forums... But is that enough justification for giving up comments? ... not everyone is on Twitter, and not everyone is on Facebook, and so any conversation or interaction that occurs there will be in…

How Can Large Companies Innovate? (video, B. Horowitz)
a16z.com

"Expanding on the “good ideas that look like bad ideas” concept ... what does it take for large companies to innovate? " - How Can Large Companies Innovate? | Andreessen Horowitz

15/11/2014
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