Curated Resource ( ? )

Facebook isn’t your enemy, but it’s not your friend either

Like facebook , content strategy , clickbait
Curated: 15/10/2014 from gigaom.com/2014/10/09/a-tip-for-media-companies-facebook-isnt-your-enemy-but-its-not-your-friend-either/
Facebook isn’t your enemy, but it’s not your friend either

my notes ( ? )

"trying to game the algorithm doesn’t work, and that the only real secret to getting lots of interaction from Facebook for your content is to create and post great content (this was always Google’s argument as well). But what is great content? ... is it clickbait that drives people to share, or is it in-depth analysis of important topics?... by giving content to Facebook you are ultimately helping Facebook as much or more than you are helping yourself... Facebook is a corporation that ultimately has its own interests at heart, " - A tip for media companies: Facebook isn’t your enemy, but it’s not your friend either — Tech News and Analysis

Read the Full Post

The above notes were curated from the full post gigaom.com/2014/10/09/a-tip-for-media-companies-facebook-isnt-your-enemy-but-its-not-your-friend-either/.

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