Curated Resource ( ? )

The Independent gets its BuzzFeed on

The Independent gets its BuzzFeed on

my notes ( ? )

" The Independent... on the hunt for digital growth ... taking a page out of the book of digital native publishers with high-metabolism, social media-optimized content with the newly launched i100, a site heavy on visuals that offers social media-oriented twists on the news, explainers and viral Web commentary. The result: stories like “Has the Ryder Cup result been predicted by a psychic Tiger?” Not exactly the type of fare you’d expect from a buttoned-up newspaper brand." - How The Independent got its BuzzFeed on - Digiday

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The above notes were curated from the full post digiday.com/publishers/independent-i100/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=908be88827-Need_to_Know_October_1_201410_1_2014&utm_medium=email&utm_term=0_e3bf78af04-908be88827-45795445.

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