Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation. Be extra careful about things like cleverness, wordplay, and idioms that might affect usability. Above all, write to be understood.

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

The “known-new contract” is a linguistic concept used to describe how writers achieve cohesion between sentences by first presenting what readers already know (information previously presented) before introducing new information.

Writing tips from "Writing for the European Commission web presence"

From now, house style guide recommends terms such as ‘climate crisis’ and ‘global heating’

People do not read online: "fundamental scanning behaviors remain constant, even as designs change."

"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"Plain Language For Everyone, Even Experts" (video)