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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

The Future of Search Is Boutique | Future
future.a16z.com
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Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

A Prehistory of DAOs — Mirror
gnosisguild.mirror.xyz
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tokens Trojan horse principles of cooperatives directly into highly financialized spaces... [but] as tokens that double as governance rights can be sold on secondary markets... DAOs can learn from cooperatives’ emphasis on long termism... DAOs could introduce more forms of decentralized governance into cooperatives.

OP Games - OP Games
opgames.org
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OP Arcade is:HTML5 game platform, with tournament competitionsgame developers contribute games which are transformed into fractionalized NFTs buyers collect nfts, co-own gamesplayers can play for free (?)DAO for "game owners to make proposals, vote for game updates, fund additional development"The community: "players, game owners an…

20/11/2021
5 more things to know about trust — TigTech
www.tigtech.org
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"5 interesting things ... distilled from a helicopter view of trust from various branches of psychology, sociology, behavioural science and Responsible Research and Innovation."focus on others: "perhaps similar to love and happiness, the more doggedly trust is pursued for its own sake, the more elusive it may become", so turn y…

Wiki as a Commons | Gordon Brander
subconscious.substack.com

Wikis are like Minecraft for thought — very simple, very open-ended... can generate complex living systems, from personal notes, to collaborative fansites, to Wikipedia.While open-ended, there's scarcity: there can be only one page for each name, forcing "negotiation, communal norms, communal goals, communal meanings... Open-ended meanin…

Implementing network learning
jarche.com
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Jarche's network learning model encompasses 3 zones (social networks, communities of practice and work teams), with each activity involving both working out loud and personal knowledge management.There are several facets, each looking different depending on the zone - for ex:you share your work freely with your work teams (you are, after all,…

Dunbar-scale social - by Gordon Brander - Subconscious
subconscious.substack.com

Excellent piece on the Dunbar number, and its implications for social media and society: "For hundreds of thousands of years, we lived together in small hunter-gatherer bands... with the same few dozen people... Our wetware reflects this fact. We can keep track of about 150 friends... 22,350 relationships ... number grows exponentially with t…

A privacy war is raging inside the W3C - Protocol — The people, power and politics of tech
www.protocol.com
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Fascinating longread: "inside story of how the W3C ... became a key battleground in the global fight for web privacy", covering:how a few companies (browser engineers) traditionally dominate W3C (pre-vote) conversations,new & disruptive entrants to W3C working groups fighting to save existing ad-tech models following Google's la…

The New Era of Social Media Isn’t About Feeds | by Will Oremus | OneZero
onezero.medium.com
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"Clubhouse and Twitter’s “Super Follows” offer a new kind of engagement".Makes a good case against the algorithmic feed, which condition us to follow and post repeatedly and create a feed full of attention-grabbing content. That feed's "great at keeping us hooked, scrolling & coming back... and great for advertisers... but …

Even LinkedIn Is Overrun by Influencers | Index
index.medium.com
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This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
www.vice.com

A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…

Feeling Stuck on Twitter and Facebook? So Is Everyone Else. - The New York Times
www.nytimes.com
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Common complaints about social media platforms "sound contradictory. They’re:accelerators for extremism that simultaneously uphold suffocating consensuswastes of attention and should play a smaller role in people’s lives; however, they also need to be improved, refined and purged of bad actors, advanced surveillance machines ... routinely s…

Don’t let the Conference on the Future of Europe turn into another weird uncle - VoxEurop
voxeurop.eu
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"Europe deserves a forum where passionate Europeans share, debate and package ideas into policy proposals their fellow Europeans can vote on in 2024." But the CoFoE simply shows the hallmarks of previous efforts, like "the “New Narrative for Europe”, a kind of weird uncle to the Conference on the Future of Europe" created by Ba…

11/05/2021
The Future of Education is Community: The Rise of Cohort-Based Courses - Forte Labs
fortelabs.co
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"the fourth wave of online education...: “Cohort-Based Courses,” ... the first to tap into the essential nature of the Internet: that it is open-ended and interactive."Takes you through the first 3 waves:MOOCs, from 2008: overcame the “How to get content online,” problem "by converting traditional course materials into digital form …

Why is the EU running into so many difficulties with its Covid vaccine campaign? | Vaccines and immunisation | The Guardian
www.theguardian.com
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"Almost unbelievably, scepticism is highest among healthcare workers."Examines both the specific mistakes and the general antivaxxer European setting undermining the vaccination campaign.Specific mistakes: "by publicly trashing [AstraZeneca], the commission undermined trust in the vaccines... compounded by confusion over the vaccine…

Topia
topia.io
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Pretty cool spatial video conferencing platform:create a 2D world with rooms, events, etc.users move around it, and can video-conference with whomever's nearbytest server: https://topia.io/welcome

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
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One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

Masnick's Impossibility Theorem: Content Moderation At Scale Is Impossible To Do Well | Techdirt
www.techdirt.com
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Content moderation "will always end up frustrating very large segments of the population and will always fail to accurately represent the "proper" level of moderation of anyone".any moderation will upset the moderated no moderation will upset those who don't like spam, harassment, etcpushing moderation to the users puts th…

Decentralized Social Networks vs. The Trolls - ConfTube
conf.tube
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After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

To Mend a Broken Internet, Create Online Parks | WIRED
www.wired.com
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"Our digital public sphere has been failing ... [but] History offers a proven template for how to build healthier public spaces."Filter Bubble author Pariser hearkens back to Walt Whitman's creation of NY's Green Park, when "New York City had no public parks ...only walled commercial pleasure gardens for those who could af…

Facebook Banned Holocaust Denial. What Took Them So Long? | Time
time.com
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Facebook's now explicitly banning "any content that denies or distorts the Holocaust, after years of allowing people to deny that the genocide occurred", reversing their longtime stance of not trying to define truth.According to "Facebook’s former head of global elections integrity for political ads ... [Zuckerberg] still seems…

QAnon shows that the age of alternative facts will not end with Trump - Columbia Journalism Review
www.cjr.org
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With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…

US election campaign technology from 2008 to 2018, and beyond | MIT Technology Review
www.technologyreview.com
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Tours election technology from 2008 to 2018 "and beyond".2008: Obama integrated e-mail, cell phones and websites to both convey the candidate’s message and enable his supporters to connect and self-organize - supporting grassroots community. MyBarackObama allowed users to form groups, raise money, organise events, get info on local vote…

What is ActivityPub, and how will it change the internet?
jeremydormitzer.com
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ActivityPub separates content from platform. Posts from one platform propagate to other platforms, and users don’t need an account on every platform ... for ex., YouTube clone PeerTube and Mastodon both implement it, so is Mastodon user A follows PeerTube user B, B's new videos will appear in A's Mastodon feed. A can even comment on it f…

Motivated Reasoning and Allegiance Bias, Explained | Elemental
elemental.medium.com
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counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…

Facebook removes troll farm posing as African-American support for Donald Trump
www.nbcnews.com
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foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…

Your Q Anon Exit Briefing
violentmetaphors.com
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This is a piece for people who have been part of the Q Anon movement... beginning to get tired ... starting to get skeptical... Q mostly stopped making specific predictions after a series of embarrassing failures... demanding that we all Trust the Plan and stop asking why Q is always wrong... There’s a reason you got scammed... why did you keep be…

What Is QAnon: Explaining the Internet Conspiracy Theory That Showed Up at a Trump Rally - The New York Times
www.nytimes.com
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Q claims to be a government insider exposing an entrenched, international bureaucracy that is secretly plotting all sorts of nefarious schemes against the Trump ... military or intelligence background ... various, but connecting, conspiracy theories... Trump ... battling a cabal of anti-American saboteurs ... overarching goals ... not clear... “…

06/08/2020
AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

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