Overview: Social Media Strategy

"Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices..." - Building a news organization's capacity for video

Great example of how to cover a social media trending topic via video: "A video featuring a beauty blogger with adult acne has been watched almost seven million times.... shows some of the comments that Em Ford received online after posting images of her face with and without make-up... she wanted to point out the "unrealistic expectations" soc…

The reasons are simple but powerful: you can’t control the communication. Despite it being a communication channel/social network (emphasis on network)/community (very debatable), it points into the other direction: filtering information, needing to pay for content to be seen, very distracting by other things like games, Ads (which used to be cont…

So the question at hand is how to keep your community alive and thriving. Or, on the flip side, here are the top 15 ways to (inadvertently) to kill an online community: - How To Kill An Online Community In 15 Easy Steps | Vanessa DiMauro | LinkedIn

The real story might have been that data played a more important role than social media... reports that smart campaigns used data intelligently to target the right voters with the right messages... This combination of data and social media, with more traditional campaigning techniques will surely develop still further in the next few years. …

I’ve been extremely impressed with the false humility of a number of recent career transition stories on Medium. - Career Transitions: Crafting Your Medium Humble-Brag — The Coffeelicious — Medium

"the rise of suggested content tools has shifted the balance between conversation and link-sharing, and in so doing has diminished the value of the links that get shared... a tweeted link no longer reflects any curation or judgment on their part; it may well be something that was found for them rather than by them. Nor is it a sign that they’ve…

We are thinking about how to optimize our content from its very conception... we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content fr…

Why does one “experiment” (i.e., introducing a new product) fail to raise ethical concerns, whereas a true scientific experiment (i.e., introducing a variation of the product to determine the comparative safety or efficacy of the original) sets off ethical alarms? - Please, Corporations, Experiment on Us - The New York Times

Twitter’s editorial team (made of real, live humans) will define the big stories of the day, and will package tweets, images, and video to explain what’s going on. Those packages will be the primary unit of Twitter, and will be embeddable all over the Internet.... With this change, Twitter doesn’t have to look like an endlessly flowing, context…

I've broken down all of the major algorithm changes that have occurred over the past 2 years... - The Ultimate Guide to Facebook News Feed Changes... and How They Impact YOU!

The Coral Project aims to change how publishers, contributors and readers think about interacting in online communities ... to further opportunities for online engagement, extending beyond comments into conversations and contributor contributions... The goal of the open-source software is to enable publishers to better manage contributions and …

sixth edition of the annual report series provides a snapshot of the progress and changes in community management approaches and highlights emerging standards. This year, TheCR analyzed data from more than 200 communities representing a broad range of community sizes and sectors to measure community maturity and its relationship to member engageme…

Twitter enables connections between accounts. What exists today as a social network between people who follow and reply to each other could tomorrow expand to be an information network between devices that could follow and reply to each other. - The Internet of Tweets — The Message — Medium

“not necessarily long-form, but definitely thoughtful, important, interesting, why not funny, content PLUS an interactive discussion” - Medium is a Network. Let’s Network Then! — Medium

So, it’s a network, I guess, built around longish form writing.... the company’s investment in its own publications is reportedly being trimmed, and structural changes are being made... War Is Boring – arguably one of the best investigative journalism site on war – is leaving Medium. Re:form – Medium’s design publication – has been closed ... T…

"Networks are pretty good for collisions. Bureaucracies are pretty bad for collisions." - Why I Write on Medium — The Message — Medium

While it most obviously appears to carry on in the tradition of blogs, it always seemed to me as something more nostalgic ...  an attempt to modernize early internet communities ... It is trickier to form a community like that on Medium now. Interface elements do not encourage discovery... We will know Medium is on to something when there ar…

Discover Publishing... was to serve two distinct purposes: - Help grow the Medium community. - Begin publishing e-books through Medium for those we represent. ... Think of Writing On as the community within the community of Medium.... Publishing On achieves our second of providing a platform to begin publishing talented authors who believe in…

"We’re very excited to announce the launch of a new feature for Publications. We’re calling it Letters. ... It’s a way of connecting with your followers and starting a conversation. It’s delivered to the inboxes of all your followers. It’s also a post, so it can be recommended, highlighted, built upon, and have a life of its own." - Introd…

Got some time to kill and want to read a meandering essay by an algorithm with a short attention span? Tell us how many minutes you want to spend reading and a starting topic, and we'll whip something up.

Some really advanced techniques in handling trolls here - The Internet’s Most Trolled Cartoonist — The Nib — Medium

"A new interactive documentary, “The Fallen of World War II,” ... 18-minute film is styled like an infographic and that helps viewers fathom the scale of casualties in a way that simple numbers cannot.... The base elements it uses are simple human-shaped icons. Each of those represents one thousand deaths – and at some points in the video they …

"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

From a nondescript office building in St. Petersburg, Russia, an army of well-paid “trolls” has tried to wreak havoc all around the Internet — and in real-life American communities.

The Decorah Eagles “nest cam” is the most watched live stream channel of all time, spawning a sliver under 300 million live views (298,652,320 at time of writing), mainstream media coverage and eagle-watching communities worldwide. The limbic system is a part of the brain that drives our emotions. When we’re around other people–especially crowds–…

“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab

It's easier than ever to create video—and headaches - 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat | Adweek

I need three speakers for a EuropCom2015 workshop to share their thoughts on convening and managing communities in the context of public communications and policymaking. The following throwaway remark on Linkedin landed me with the task of setting up a workshop at EuropCom 2015:"I'd suggest combining "Setting-up and managing online …

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…