Overview: Social Media Strategy

most people are too busy to keep up with whatever it is you’re doing. They have their own lives and can’t be expected to sit around and click every link you post to Twitter... I don’t think you can rely on social media to do your work for you. You have to put it in front of people directly. - The Work Nobody Can See — Medium

A redesign of its blog-like Notes tool, which lets you post longer updates with photos to your friends, is now rolling out... the first time Notes has been updated in years. It now has a design that will look familiar to anyone who has ever read a post on Medium, - Facebook begins rolling out Medium-like redesign of Notes | The Verge

Google and Twitter to help publishers show “instant articles” to people who use their services on mobile phones... Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately... an open source project, and hope to convince multiple tech companies to adopt it…

an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …

Had Turing executives kept mum when the news broke, it is likely that the story’s lifespan would’ve been short lived. Unfortunately for them, Shkreli opened his mouth. - The Art of Handling a PR Implosion

How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?

political polarisation creates groupthink creates more polarisation, which prevents ideas from circulating and developing.... Pumping resources into ensuring one side of US politics is overrepresented on Medium is bad for US politics, and bad for Medium - In response to Influencer Outreach: Progressive Politics (job ad on Medium)

Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…

Get with the community; The death and rebirth of comments: The death of the open web?

It’s easy to underestimate how much of the media you’ve consumed was shaped by the “like” button... whispers suggest that the company is not, in fact, launching a simple “dislike” button, but something that conveys empathy.... it’s safe to say there will be consequences... When Facebook broadens the scope of the emotional-response buttons, t…

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

Every news organization, or company with a community should be running a river.

Facebook... have, as I speculated earlier, built their system around RSS. This means there can be interop between all the big companies --Twitter, Google, Apple, Facebook -- now building new news systems... No publishing silos. Let news flow where it wants to. And let competitors arise who may do more interesting and useful things with news tha…

what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…

...with iOS 9 and content blockers, what you're seeing is Apple's attempt to fully drive the knife into Google's revenue platform.... So it's Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today. And the …

The web's information filters are making assumptions about you based on details that you might not even notice yourself... the algorithms that rule the web. ... aren’t just inscrutable to the people clicking and scrolling around the Internet. Even the engineers who develop algorithms can’t tell you exactly how they work... as algorithms beco…

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

Apart from the Online Hangout(24 September, 16h30 CET), a new online community just opened for public sector communicators across Europe.

In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

podcast listening is generally done via your earbuds or in the confined space of the car. There’s nothing more intimate than having another human being speak directly to you. - Seven secrets of podcasting success — Medium

I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…

“Audience engagement editor” is a job that didn’t exist until a few years ago. But now those with the title wield heavy influence in the industry, shaping both how journalists cover events and how readers consume news... this new breed of editor crafts online tone and relationships with readers... elevate a publication’s online persona by crea…

An open app platform will let digital news publishers play with the big guys... Siri was also shown answering basic news and information questions while you watch... imagine uses for breaking news and other journalistic purposes. - Apple announces an app platform for Apple TV, potentially big for news outlets investing in video » Nieman Jour…

Apple TV isn’t the TV-killer ... but it does create a significant opportunity for digital publishers and video companies... a built-in App Store, which for the first time will enable third-party developers to build apps for the platform — an important milestone for Apple and potentially the future of video. - The new Apple TV is great for We…

The nuances of building and maintaining communities can really only be learned through extensive practice, both as a participant of other groups and as an active designer of your own. There is no better way to learn this art than by taking a critical look inside as many communities, both successful and crumbling, as possible. For those getting …

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps d…

I am, however, not loving what responses are doing to my profile page. There is value in a response, to be sure, and I don’t want to lose that but when a reader visits my page, it is littered with my responses to other articles — interesting stuff for me and the respondee, not so much for the new reader. - I love responses — I love to respond a…

FalseHilarious: “[US] Corporations on Twitter”. Worth watching if only for the humour, but it’s interesting that these sort of mistakes haven’t been made that often by the EU Institutions, as I originally feared in 2009, with the more-amusing-than-revolting exception of The Great Berlusconi TwitterWall Kerfuffle (2010).