Overview: Content Creation & Marketing

To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission

When in doubt, blame the robots. Facebook ... has proposed a familiar solution: f the algorithm has failed, let’s just build a better algorithm.... the focus on the software misses the point ... the Internet has failed as a public forum.... Perhaps we wouldn’t still be defending this failed experiment if it wasn’t so stunningly profitable... highl…

these technologies ... kind of a denial-of-service (DoS) attack on the human will. Our phones are the operating system for our life. They keep us looking and clicking... wears down certain capacities, like willpower... repeated distractions lower people’s effective IQ by up to 10 points... over twice ... that ... from long-term marijuana usage....…

uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …

the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

The short-term, dopamine-driven feedback loops that we have created are destroying how society works....exploit[s] a vulnerability in human psychology” by creating a “social-validation feedback loop”... you don’t realize it, but you are being programmed

We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…

Social media is making us miserable... “Don’t compare your insides to other people’s outsides.”

Facebook ... can never be, a platform where people have the power to build anything... the company’s main focus ... analyzing your data and showing you ads in exchange for advertiser’s money. A future where Facebook is the global social infrastructure, is a future with no refuge from advertising and number crunching... the future of social media …

readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.... akin to receiving a daily email with the day’s top stories, but readers won’t have to leave Facebook to get it... option to subscribe to get aler…

Do we really want to set up Facebook or Google as censors ... to decide what is real and fake, true and false?

Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

Legacy media is thriving in Scandinavian news feeds... public broadcasters in all four countries seem to be competing strongly on Facebook... what do Scandinavian legacy publishers have to their advantage...?... many Scandinavian publishers see platforms such as Google and Facebook as only one part of their audience development strategy... small…

Segregated social universes, an industry moving from red states to the coasts, and mass media’s revenue decline: The disconnect between two realities shows no sign of abating... American political discourse in 2016 seemed to be running on two self-contained, never-overlapping sets of information... today’s media ecosystem encourage that separatio…

“a monopoly of content distribution that will be mainly driven by user-generated content, and by professional content by commercially interested players.... pretty traumatic scenario of information or propaganda. It will be very painful for democracies.”

This new tool shows users what Facebook determines are their interests... has provided a glance into the deep flaws of Facebook’s interest targeting. Advertisers should be concerned about where their dollars are going... Here are the main flaws I came across:... I would just recommend approaching targeting differently:

News Feed Changes Mean Brands Should Invest in Facebook People More Than Pages... The News Feed algorithm is a lagging indicator, not a leading one. It now properly reflects what study after study shows the public truly values: relationships... No organization will ever be on the same footing as peers... Invest in Facebook people, more so than p…

This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.

A year ago today, Facebook introduced Instant Articles... people are 20 percent more likely to read Instant Articles, which are accompanied by a lighting bolt icon in the feed, and 30 percent more likely to share them with friends...70 percent less likely to bounce... 30 percent more likely to share ...tests with some publishers where we help them…

Very few ... are capable of regularly creating compelling videos ... as social platforms look to saturate their feeds with video... they’re essentially competing for the same limited set of good videos. So those who create the ​quality​ stuff can demand payment. In recent weeks, those payments have begun flowing. For Facebook... people are simpl…

gadget “blog,” Circuit Breaker, that will live primarily as a Facebook page, with posts appearing in the Instant Articles format... the best of old-school blogging together with a sophisticated, aggressive modern platform distribution strategy... It’s not (yet) possible to be an Instant Articles publisher if you don’t have a web source from which…

Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in…

ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

Facebook’s Notes feature is giving The Boston Globe another way to post directly to the Facebook platform... Notes, an early Facebook staple, stagnated for years until last September, when Facebook updated the feature with a cleaner, more customizable design and editing tool reminiscent of Medium. Unlike video posted directly to Facebook, there’s…

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

the big media institutions knew that they really couldn’t leave their business models, they were locked in... there really is an open question to whether digital journalism will replace the profit margins of traditional journalism... one huge issue in journalism today is how a couple places, particularly Facebook, are becoming a major source of…

We'll probably never get a true "dislike" button on Facebook, but the social network just started to roll out the closest thing we've seen yet. Reactions, a new feature for Facebook's ubiquitous Like button that allows you to respond to posts with emoji...: "like," followed by "love," "haha," "yay," "wow," "sad" and "anger." - Facebook React…

While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner

A redesign of its blog-like Notes tool, which lets you post longer updates with photos to your friends, is now rolling out... the first time Notes has been updated in years. It now has a design that will look familiar to anyone who has ever read a post on Medium, - Facebook begins rolling out Medium-like redesign of Notes | The Verge