Do we really want to set up Facebook or Google as censors ... to decide what is real and fake, true and false? we should be pouring out our own truth memes — with facts, fact-checking, context, explanation, education, reporting, watch-dogging: journalism, in short.
As a media company, I would assign social journalists to work on Facebook, Twitter, et al not to promote my own damned stories but to find what people are curious, wrong, and confused about and to bring them journalism.
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See also: Content Strategy , Online Strategy , Social Media Strategy , Content Creation & Marketing , Social Web , Media , Politics
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