Curated Resource ( ? )
A long talk with Facebook about its role in journalism
Curated:
15/05/2016 from
www.theverge.com/2016/5/12/11663578/facebook-journalism-instant-articles-will-cathcart-interview
my notes ( ? )
A year ago today, Facebook introduced Instant Articles... people are 20 percent more likely to read Instant Articles, which are accompanied by a lighting bolt icon in the feed, and 30 percent more likely to share them with friends...70 percent less likely to bounce... 30 percent more likely to share ...
tests with some publishers where we help them identify readers that have read multiple articles ... upsell them to subscribing to an email newsletter...
once you’ve read an article that’s really interesting, how do we help you discover other articles?...
our role is to help the people who use News Feed get what they want.... if you look at how people use Facebook, they really do want to be informed... We’re not interested in adding our point of view — we actually don’t think that works for a billion people.
tests with some publishers where we help them identify readers that have read multiple articles ... upsell them to subscribing to an email newsletter...
once you’ve read an article that’s really interesting, how do we help you discover other articles?...
our role is to help the people who use News Feed get what they want.... if you look at how people use Facebook, they really do want to be informed... We’re not interested in adding our point of view — we actually don’t think that works for a billion people.
Read the Full Post
The above notes were curated from the full post www.theverge.com/2016/5/12/11663578/facebook-journalism-instant-articles-will-cathcart-interview.Related reading
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See also: Online Strategy , Social Media Strategy , Content Creation & Marketing , Communications Tactics , Social Web , Media