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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

How Some Conservatives Have Switched to Parler, Rumble and Newsmax (FN)
www.nytimes.com
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Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.

Facebook Quietly Suspended Political Group Recommendations Ahead Of The US Presidential Election
www.buzzfeednews.com
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"Facebook quietly stopped recommending that people join online groups dealing with political or social issues", and will "assess when to lift them afterwards, but they are temporary." This part of the Facebook's AI plays a key role in pushing "people down a path of radicalization... groups reinforce like-minded views …

Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Imagining new MyHub.ai features as the pilot Hubs launch
medium.com
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This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

Building a More Honest Internet - Columbia Journalism Review
www.cjr.org
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In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…

A cognitive scientist explains why humans are so susceptible to fake news and misinformation » Nieman Journalism Lab
www.niemanlab.org
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How fake news gets into our minds, and what you can do to resist it... to understand why it gets into our mind... by examining how memory works and how memories become distorted.... Fake news often relies on misattribution ... we retrieve things from memory but can’t remember their source... one of the reasons advertising is so effective... Repe…

The Information Age Is “Weaponized”
extranewsfeed.com
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many activists working to create positive change ... seem to think that if they just get their ideas to “go viral” they will ... dominate the discourse. The great lie of this approach is that no singular discourse exists! Each community is now capable of building consensus with itself, where the like-minded talk to others like themselves while fo…

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

This is what filter bubbles actually look like - MIT Technology Review
www.technologyreview.com
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societies have experienced extremism and fragmentation without the assistance of Silicon Valley for centuries... So just how responsible is the internet for today’s divisions? In this Twitter map... of the US political landscape, accounts that follow one another are clustered together, and they are color-coded by the kinds of content they commonly…

Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation…
medium.com
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Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …

SocArXiv Papers | Exposure to Opposing Views can Increase Political Polarization: Evidence from a Large-Scale Field Experiment on Social Media
osf.io

concern that social media sites contribute to political polarization by creating ``echo chambers" that insulate people from opposing views ... We find that Republicans who followed a liberal Twitter bot became substantially more conservative post-treatment, and Democrats who followed a conservative Twitter bot became slightly more liberal post-tre…

Once considered a boon to democracy, social media have started to look like its nemesis
www.economist.com
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“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

Debunking in a world of tribes
journals.plos.org
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Our findings confirm the existence of echo chambers where users interact primarily with either conspiracy-like or scientific pages.... Only few conspiracy users engage with corrections and their liking and commenting rates on conspiracy posts increases after the interaction.

Google’s brave new friendless feed
techcrunch.com
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Instead of having to look at what weird things other people are interested in... Google shows me the weird things I’m interested in... a fundamental shift in content consumption from curation based on our explicit choices to curation based on our implicit preferences mined from past behavior.

Facebook is broken | TechCrunch
techcrunch.com
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The more you engage with a particular kind of post, the more you will see its ilk... eventually constructs a small “in-group” cluster of Facebook friends and topics that dominate your feed... causes your behavior to change... reinforcing their in-group status… ... because “engagement” is the metric, Facebook inevitably selects for the shocking an…

Beware BackFiring when Battling Bullshit
mathewlowry.myhub.ai
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Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

Facebook deflates filter bubbles by letting you follow topics, not just Pages | TechCrunch
techcrunch.com
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a “Topics to Follow” box in the News Feed that lets you swipe through a range of themes... Tapping “Follow” brings you to a dedicated feed for that theme populated by a collection of Pages ... tap through to see all the Pages you’ll then see public posts from in your main feed... Facebook could expose people to contrarian views that might make the…

Eli Pariser Predicted the Future. Now He Can’t Escape It.
backchannel.com
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Pariser’s work has led him to believe that blaming fake news for fractured discourse is a red herring... The filter bubble explains a lot about how liberals didn’t see Trump coming, but not very much about how he won the election... my guess is that talk-radio, local news, and Fox are a much more important piece of that story than random conservat…

Backfire effect and Brexit (Top3ics, May 2017)
mathewlowry.myhub.ai

I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...

Could an auto logic checker be the solution to the fake news problem?
theconversation.com
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Material that arouses heated emotions within the viewer spreads faster and wider than well-considered, evidence-based argument.For an elected leader, a u-turn is seen as the ultimate betrayal, but for a scientist, changing views in the face of better evidence is a sign of the highest integrity.... Imagine, if you will, a sort of spellchecker appl…

Is ‘fake news’ a fake problem? - Columbia Journalism Review
www.cjr.org
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We know little about the amount of fake news an average citizen consumes, or how it fits into their overall news diet... What we found calls into question the severity of the fake news crisis.... We gathered data for both the real and fake news sites from comScore... First, the fake news audience is tiny compared to the real news audience–about 1…

Here's What Facebook's Live Video Filter Bubble Looks Like - BuzzFeed News
www.buzzfeed.com
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But millions of people chose to skip the media ... and watch the speech live, via Facebook... greeted with a litany of comments and emoticon reactions, all colored by the point of view of the outlet broadcasting it...a live or real-time filter bubble, where a viewer’s perceptions of a live event are colored by the commentary that surrounds it.

Why each side of the partisan divide thinks the other is living in an alternate reality
theconversation.com
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To some liberals, Donald Trump’s inauguration portends doom... to many conservatives, it’s a crowning moment ... as if each side is living in ... a different reality.... information avoidance... all of us ... ward off any new information that makes us feel bad, obligates us to do something we don’t want to do or challenges our worldview... we’re …

I am in full agreement that it is a self-organizing system
medium.com
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Where things get interesting is to consider the deep cognitive mechanisms that shape the emergence of truth networks where a coherent shared set of understandings, assumptions, and beliefs are in play.

Fake News Is Not the Real Media Threat We’re Facing
www.thenation.com
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Fake news has been around as long as real news...  Social media has certainly transformed how fake news circulates, speeding up its circulation and extending its reach and impact...  a much more important problem ... is the continuing delegitimization of real news by American conservatives...  This is not “fake news.” It is a blatantly ideolog…

I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

How to check if you're in a news echo chamber – and what to do about it
theconversation.com
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Echo chambers aren’t just a product of the internet and social media, however, but of how those things interact with fundamental features of human nature... Understand these features of human nature and maybe we can think creatively about ways to escape them... our tendency to associate with people like us. Sociologists call this homophily.... t…

Misinformation on social media: Can technology save us?
theconversation.com
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my research team’s analysis of data from Columbia University’s Emergent rumor tracker suggests that this misinformation is just as likely to go viral as reliable information... limiting news fakers’ ability to sell ads... a step in the right direction. But it will not curb abuses driven by political motives... Using BotOrNot, our colleagues found…

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

In the war on fake news, school librarians have a huge role to play
www.theverge.com
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a lot of people don’t know fake news when they see it, sensationalized reports are more likely to go viral on social media than sane ones, and distrust of traditional (and genuinely more reliable) media sources is rising. Professor Nicole A. Cooke ... focusing on human information behavior, information literacy, and diversity in librarianship.... …

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