Overview: Content Strategy

"It's a discussion that's been running for a long time, but has kicked into overdrive because of Apple's release of a new operating system for iPhones and the launch of new services like Facebook Instant Articles and Apple News. And it's something you'll be hearing more and more about if you read things online..." Good observation: "if content …

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

podcast listening is generally done via your earbuds or in the confined space of the car. There’s nothing more intimate than having another human being speak directly to you. - Seven secrets of podcasting success — Medium

to boost donations and promote their brands... organizations to sensationalize their coverage, which can, in turn, distort public perceptions about the nature of social problems... The NGO sector includes organizations with annual budgets that rival those of small countries, yet many operate with minimal oversight. News organizations can help a…

The visuals team ... the product of merging two groups: the news applications team, who served as NPR’s graphics and data desks, and the multimedia team, who made and edited pictures and video... The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy... Pictu…

An open app platform will let digital news publishers play with the big guys... Siri was also shown answering basic news and information questions while you watch... imagine uses for breaking news and other journalistic purposes. - Apple announces an app platform for Apple TV, potentially big for news outlets investing in video » Nieman Jour…

Apple TV isn’t the TV-killer ... but it does create a significant opportunity for digital publishers and video companies... a built-in App Store, which for the first time will enable third-party developers to build apps for the platform — an important milestone for Apple and potentially the future of video. - The new Apple TV is great for We…

readers finished 94% of the longform pieces they started... with much faster download speeds and the advent of the tablet’s “lean back” reading experience, journalism has seen a rise in “longform” ventures... analytics offer an incomplete picture of reader behavior, and little real insight into how readers engage. Page views, entrances, ti…

Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action... a workshop for makers and social entrepreneurs ... storytelling to transform themselves, their teams, and their broader communities. - Transformative Storytelling — Foossa Files …

Thinking of pursuing your next idea? Read this definitive guide first... a Minimal Viable Product (MVP) is all about verifying the fact that there is a market where your potential company can call home and bring in paying customers. It’s about finding your early adopters and seeing exactly they are willing to pay for.... [but] an entreprene…

- How They Did It: Part II — Medium

A bunch of useful tools for telling stories, with examples. - How They Did It — Part I — Medium

I am, however, not loving what responses are doing to my profile page. There is value in a response, to be sure, and I don’t want to lose that but when a reader visits my page, it is littered with my responses to other articles — interesting stuff for me and the respondee, not so much for the new reader. - I love responses — I love to respond a…

Apple isn't the only one developing an exclusive news service for its mobile customers. Samsung has announced a partnership with Axel Springer... to develop a news platform exclusive to Samsung Galaxy... UPDAY is being pitched as an "aggregated news content platform," with stories selected both algorithmically and by a local team of news editor…

Readers aren't the only ones who want quick and easy access to information. You, the infographic creator, are also short on time. You need simple, quick ways to create beautiful infographics. Forget about Photoshop and other time-consuming image-creation methods. These tools make creating infographics simpler than ever: - 20 tools to help yo…

Seenthis dispose de fonctionnalités lui permettant de déterminer la langue des messages... - le message global est analysé, - les paragraphes de citation à l’intérieur du billet sont analysés à part. De cette façon, je peux écrire un billet en français, contenant des extraits en anglais et en espagnol. Seenthis est capable de déterminer la…

Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

"... the “picture superiority effect,” whereby concepts presented with visuals or pictures are better learned and more easily and frequently recalled ... including an image with your social media posts delivers 180 percent more engagement or 150 percent more retweets,,, adding a visual element increases retention of the content to 65 percent" …

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

If you stop to think about it, you might get appalled at how much time, money, and effort are meaningless for brand social marketing.... Get back to basics... It comes down to two simple mentalities. They want compelling content and they want a connection that makes sense for them, not you. - There Are Only Two Things People Want from Your B…

"Here's what should you should read and listen to in order to make sense of it all." - What To Read (And Listen To) On The 'Officially Unstoppable' Iran Nuclear Deal - Digg

Masterclass time. From the Google Blog:  we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

I'm launching a enewsletter to ensure I absorb something from the social media firehose.

The digital counterrevolution is underway in Europe... Jean-Claude Juncker has stressed the need for European competitors to the Silicon Valley giants. Juncker’s election was widely credited to the efforts of an influential press baron: Mathias Döpfner... Corey Pein interviewed Döpfner for CJR in October... A month later, Axel lost a round whe…

If the rules are approved, Google may eventually have to pay newspaper and magazine groups whenever links to their content are shown ... Similar copyright rules ... have so far backfired ... In Germany, Google removed many local organizations from its news service, which led to a drastic fall in online traffic to some newspapers’ sites. Local publ…

Oh my, how patronising. Nothing here about the genuine benefits that curation brings. Everything is painted with the same sneering brush in a world where everything is wrong is driven by narcissm and neoliberal capitalism. Still, definitely worth a read: "how did curating, a highly specialized line of museum work involving the care, accessio…