Curated Resource ( ? )
Did Facebook Just Deliver a Crushing Blow to Native Advertising?
Curated:
19/09/2016 from
medium.com/startup-grind/did-facebook-just-deliver-a-crushing-blow-to-native-advertising-30ae5acf61e
my notes ( ? )
One small tag for Facebook, one giant disaster for your favorite publishers... For publishers sharing native ads ... have to tag the brand in the post... that brand’s marketing team gets access to the post’s insights...
allow savvy marketers to calculate just how big a margin publishers are taking on these campaigns — and potentially walk away feeling like they’ve just been ripped off... Facebook didn’t just introduce this tag for transparency and the good of the people. Instead, it wants to ... show brands that publishers are just buying cheap clicks from Facebook and charging a huge premium.
allow savvy marketers to calculate just how big a margin publishers are taking on these campaigns — and potentially walk away feeling like they’ve just been ripped off... Facebook didn’t just introduce this tag for transparency and the good of the people. Instead, it wants to ... show brands that publishers are just buying cheap clicks from Facebook and charging a huge premium.
Read the Full Post
The above notes were curated from the full post medium.com/startup-grind/did-facebook-just-deliver-a-crushing-blow-to-native-advertising-30ae5acf61e.Related reading
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