Native Advertising: Another False Messiah? – Whither news? – Medium

MediaRadar said the average renewal rate for sponsor content this year is 21 percent.... Polar recently described renewal rates as “weak,”...
We give the advertisers what our standards and ethics forever forbade — confusing our readers about the source of content — and then the advertisers wake up and say, ‘Well, that was fun. But we’re bored with that. What can you sell us next?’
what is the profit margin on native advertising after we are left marketing our services to replace the clients who churn out, after spending a fortune on making native advertising, and after spending another fortune advertising the advertising?
68% of publishers have editorial staff make native advertising. Nooooo! 45% think the biggest threat to native advertising is the lack of separation between church and state.