Overview: Content Strategy

All hail the Trump-o-Meter, a short post on Medium

repeating a lie, which is generally part of the debunking process, can reinforce it. ... confirmation bias leads people who want to believe something to believe it even more after they’ve been shown they’re wrong.

Had a great time setting up and running a blogging competition for the EU Commission’s Regional Policy department. It’s not over yet, though: the three winners announced today are coming to Brussels this October as fully accredited journalists to European Week of Regions and Cities. 

MediaRadar said the average renewal rate for sponsor content this year is 21 percent.... Polar recently described renewal rates as “weak,”... We give the advertisers what our standards and ethics forever forbade — confusing our readers about the source of content — and then the advertisers wake up and say, ‘Well, that was fun. But we’re bored with…

quality filter setting ... can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior... filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follo…

Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…

image... apparently shows the spread of radiation from the Fukushima nuclear accident... being shared widely ... despite the fact that it... shows the wave height of the tsunami... you might want to doublecheck before hitting Share... here’s how

covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…

summary of Kevin Kelly’s Seminar “The Next 30 Digital Years”, ... part of The Long Now Foundation’s Seminars About Long-term Thinking. a dozen “inevitable” trends will drive the next 30 years of digital progress...

we frequently receive emails from a whole range of people asking how they can start doing the sort of online open-source investigation and verification that they’ve seen us doing. The skills and methodologies used are all something that can be learnt through a little persistence, but here are a few pieces of advice to get you started. 

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

The New York Times is acquiring a marketing agency... Fake Love, an agency that specializes in live experiences, virtual and augmented reality... to grow its revenue in part by offering more ad agency services,.. I’m getting daily requests for [augmented reality]... chatbots. And VR, the market is already hot.

The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …

David and Petros were there to conduct the FT’s first experiment with livestreaming 360-degree video... we failed to produce a watchable live stream... we learnt eight specific lessons for next time:

A couple of months ago I included augmented and virtual reality in Top3ics, my occasional newsletter, adding “Consider these as first notes towards a future post.” I then forgot about it. Thanks, Newt Gingrich!

The public is no longer uninformed. They are misinformed, and that requires an entirely different editorial focus ... just reporting the news doesn't actually solve the public's needs. Now your focus must be on explaining the news instead.... the newspaper is stuck in an existential crisis ... stop being a newspaper and start being something el…

From large national newspapers to small independent websites, outlets are working together to cover news across the continent in many languages.

Vox wants to move beyond the web page to tell compelling stories... That Clinton package was the first public product of the Vox Storytelling Studio... launching on the premise of hypercharging the concept of the story, using all resources available to transform the story into a experiential entity... publications and media companies must continue…

Even for brands associated with hard news…their top or second videos in terms of Facebook engagement numbers turned out to be animal videos... interest in video news does increase significantly when there is a big breaking news story. But the rest of the time? Online video news is less of a force than publishers might hope... 97.5 percent of time…

Brexit, as experienced by a British-Australian comms guy in Brussels.

No longer will I read or give attention to hyper partisan news entities or the conservative echo chamber... I remember not long ago when tragic events used to bring us together as a nation. Now because of increasingly powerful and extreme echo chambers on the right and left these events tear us apart...In the clickbait era, media entities, aggrega…

Facebook Live videos will appear on many more News Feeds — regardless of whether users Like, Wow or Haha the content. Posts linking out of Facebook will need a lot more user interaction to get the extra eyeballs.

“I am actively searching through Facebook for people celebrating the Brexit leave victory,” ... to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.... Why are they making the demand of social media companies — and not news organisations?...how we see technology now: both as something separate fro…

an organization dedicated to "ever closer union" has never faced a setback as profound as the looming departure from the UK, and it’s natural to wonder if this doesn’t mark the beginning of a larger unraveling.... Rather than a prediction or a hot take, here’s a way to think through the different alternatives.

“Four years later, this Tweet probably best illustrates, in a single image, the mistaken assumption underlying the failed UK Remain campaign…” - a post-Brexit update of my January 2012 post on BlogActiv, over on Medium.

TL;DR: My Osmo is awesome, but I need better audio kit.Don’t watch this if you expect to see award-winning journalism - this is just me doing my thinking in public, and I think I love my Osmo, even if I definitely need more kit to manage the audiovisual better in noisy places (and get a real journalist to ask intelligent questions):

Read the same documents our reporters gathered. Watch the video out-takes of an interview, or take a 360-degree virtual reality adventure. Test your knowledge about complex issues with a quiz. Sound off about issues, interacting through polls and emoticons or by leaving a comment. We’ll give you the tools and access to become involved, either in d…

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

It’s opening up its digital advertising shop for its subscribers, offering an inventory of sponsored content alongside its inventory of news stories... the AP has made the logical jump to a full-on mini agency... subscribers will be able to flick a switch and have the sponsored content show up nicely integrated on the page... surveys measuring…

Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…