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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

JRC M365 strategy
mathewlowry.myhub.ai

While my focus at the European Commission's Joint Research Centre has been on their Knowledge4Policy platform (K4P), I've recently been pulled in to help design their internal communications, community, collaboration & knowledge management strategy as they grapple with migrating from Jive to M365.

Cultivating a Learning Organization – Positive Returns – Medium
medium.com
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becoming a learning organization was nothing like winning a marathon ...cultivating an award-winning orchard... nurturing systems and culture to produce meaningful results... We embarked on a systematic and phased approach to cultivating the organization we all wanted.

Bursting Out of the CEO Bubble
hbr.org
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as CEO... your power and privilege leave you insulated... from information that might challenge your assumptions and allow you to perceive a looming threat or opportunity. Ironically, to do what your exalted position demands, you must in some way escape your exalted position... at firms that are highly successful innovators, leaders are especiall…

An effective communications strategy must be connected to other strategies
medium.com
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An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

The Backlash edition: Slack, Bots & Content Marketing (Top3ics , 27 April)
mathewlowry.myhub.ai
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bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

My EuroComm2016 Rapido on the Future of Communications
mathewlowry.myhub.ai
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What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

The tool we built to keep everyone in the loop at Basecamp — Signal v. Noise — Medium
m.signalvnoise.com
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The hard part is striking the right balance. The just-right spot where everyone knows enough, no one feels like they know too little, and no one feels like they’re being over-informed to the point of it being annoying or distracting. And doing it all at a variety of resolutions — big picture, medium-picture, and small picture — without overdoing i…

Is group chat making you sweat?
m.signalvnoise.com
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What we’ve learned is that group chat used sparingly in a few very specific situations makes a lot of sense. What makes a lot less sense is chat as the primary, default method of communication inside an organization.... All sorts of eventual bad happens when a company begins thinking one-line-at-a-time most of the time... Frazzled, exhausted, and …

Intranets aren’t essential (but a digital workplace can be)
www.clearbox.co.uk
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if business needs are met, it generally doesn’t matter whether the intranet is involved or not, so long as the solution is effectively integrated into an organisation’s digital workplace... In trying to make an intranet essential, we lock ourselves into starting with a solution and then looking for the problems... Sometimes the outcome of this ch…

Collaborating Online Is Sometimes Better than Face-to-Face
hbr.org
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"If you’re embracing online collaboration as a necessary evil — the only way to work with an increasingly dispersed team of global or remote workers, for example — then you’re doing it wrong. Online collaboration is not a second-best substitute for face-to-face work: It’s a complement with its own perks and benefits." - Collaborating Online Is So…

Why most digital transformation projects fail
medium.com
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"most digital transformation deployments fall into the 'deploy and pray' category, a minority address known pain points and use cases, whilst only about 20% of projects involve a concerted organisation-wide roll-out aimed at creating a connected company. ... paradigm shift is needed to go beyond just adopting social technologies towards creating a…

Why work collaboration tools need to change
medium.com
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"today’s social collaboration tools ... are focused on the wrong things, or at least on the wrong scale.... enterprises do business, but people do work. We will see a shift away from tools designed around ‘business’ and instead see a swing to tools that help people accomplish their work... the mantra will be — people first, mobile first, cloud f…

The Failed Promise of Social Collaboration
medium.com
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"Much of what social collaboration tools are designed to support is shallow work, and the stuff of managerial oversight... deep productivity comes from supporting deep work - cognitively demanding activities that leverage our training to generate rare and valuable results, and that push our abilities to continually improve - trying to support…

What Knowledge Management should do?
eskokilpi.blogging.fi

Interesting ruminations on the limits of traditional knowledge mgt techniques. "the everyday experiences we have do not exist in a meaningful way in any documents. What has happened can seldom be understood from the Excel sheets explaining the results of our actions or the Word-documents explaining what we did or what we should have done." - Wh…

Stop Enabling Gossip on Your Team
hbr.org
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A timely and interesting article... "Gossip is an effective way of achieving these goals in an unhealthy social system. People engage in gossip when they lack trust or efficacy. We become consumers of gossip when we don’t trust formal channels... We become purveyors of it when we feel we can’t raise sensitive issues more directly... The problem w…

Menus vs. Search: Answered(?)
www.enterprisestrategies.com

"With 95% confidence we conclude that an increase in ranking “the intranet search helps me find the information I need” results in a higher valuation of the respondents intranet as a whole. The impact for the same question related to menus was statistically insignificant." Not quite the deathknell for information architects and resellers of stic…

Intranet redesign, Phase 2: information architecture & content audit
intranetdiary.co.uk
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Great article on improving intranet UX, and useful inspiration for any website manager: "During the online cardsorting sessions I covered over 1000 content items and got nearly 36,000 individual responses. The first batch ... designed to elicit our main navigation labels. Subsequent tests then checked that the chosen names would suit all the intr…

Intranets Reimagined: Breaking down "Intranet Look"
www.enterprisestrategies.com

"we’ve applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user’s perception of their intranet. This first post... showing what employees prefer to look and find when they view their company’s intranet." Some surprising results, For example, although I'…

Why Is Slack So Habit-Forming?
medium.com
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"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company's success." - The Psychology of a Billion-Dollar Enterprise App: Why Is Slack So Habit-Formi…

The Complex Role of a Modern Intranet Manager
www.thoughtfarmer.com
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"Traditional intranets required someone at the helm with a broad perspective and variety of skills. Newer social intranets, with their greater ability to influence company culture and productivity, have only added to the pile of needed skills. In this article we explain what the core skills are for successful intranet managers, common gaps in exp…

Growth = Developers without Project Managers, email or meetings?
qz.com
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"We couldn't understand why people without technical knowledge had to tell programmers "what" to do and, furthermore, they had to supervise "how" programmers did it." At last. Someone said it. And also quite a bit more about the timesucks that are meetings, email and commuting. These guys avoid all of them, work 4 days/week and are growing …

Innovation: management and culture (TumblrHub last week, part 1)
www.linkedin.com

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.

Employee Satisfaction Doesn't Matter
www.linkedin.com

"Employees don't want to be "satisfied" as much as they want to be engaged. What they want most is a great boss who cares about their development, and a company that focuses on and develops their strengths." - Employee Satisfaction Doesn't Matter | LinkedIn

Build your brand from the inside out
www.gatehousegroup.co.uk
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"Internal communications are responsible for engagement, which can enable employees to actively play a part in shaping the values and the type of experience customers have. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves…

Open-source intranet award winners
www.steptwo.com.au
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"The winners and other leading entries in the annual Intranet Innovation Awards show that WordPress and other open-source technologies can provide an intranet platform to meet both organisational and user needs. One of the aims of the Awards is to showcase examples of successful approaches and practices which can be applied by intranet team wit…

Connected Enterprise 2013 - Home
connectedenterprise.ontrackevents.com

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

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