Curated Resource ( ? )

Build your brand from the inside out

Build your brand from the inside out

my notes ( ? )

"Internal communications are responsible for engagement, which can enable employees to actively play a part in shaping the values and the type of experience customers have. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves. They will demonstrate a level of commitment that cannot be paid for and the outcomes for customers will enhance the organisation's reputation. - extract from the Journal of Internal Communication

Read the Full Post

The above notes were curated from the full post www.gatehousegroup.co.uk/2014/05/28/internal-communications-working-cross-functionally-at-tfl/.

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