Since Facebook made its livestreaming feature widely available earlier this year, publishers have been experimenting with on-the-spot video in a variety of ways... we are starting a series of in-depth articles chronicling their experiments IBTimes UK has been working on three different live video formats: Q&As; with columnists and reporters, panel…

media outlets are using different strategies when it comes to Instagram Stories versus Snapchat... I talked with The New York Times, National Geographic, and Sports Illustrated ... to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative.

“We were keen to test on small niche audience... Bots will work better when they are more targeted.”... On the transfer deadline day ... 43 percent of chatbot subscribers clicked through ... On an average day ... closer to 23 percent. engagement is high because an individual is choosing to engage with it and the experience is ... personal... ca…

Facebook found itself in the middle of another media controversy last week... like watching an old couple fight: they are nominally talking about the same episode, but in reality both are so wrapped up in their own issues and grievances that they are talking past each other... Facebook screwed this up. But that doesn’t change the fact that Facebo…

Times’ Maker Week — a weeklong initiative for the paper’s developers, designers, product managers, and other newsroom staffers to take a break from their typical work and focus on other projects... the Times holds quarterly Maker Days where staffers can spend a day doing research or pursuing another type of learning opportunity that they may not …

it’s too soon to declare that we have entered a “post-fact” apocalypse... great majority of people learn about political news from mainstream, relatively centrist media sources, not ideological websites or cable channels... a sizable fraction of total political news consumption by Republicans was devoted to heavily conservative-aligned outlets lik…

MediaRadar said the average renewal rate for sponsor content this year is 21 percent.... Polar recently described renewal rates as “weak,”... We give the advertisers what our standards and ethics forever forbade — confusing our readers about the source of content — and then the advertisers wake up and say, ‘Well, that was fun. But we’re bored with…

in 2016, the criticism from Hannity and a vocal faction of the conservative news media reached a fever pitch... full-blown, searing criticism. Even figures like Ryan and Cruz, considered by most to have iron-clad conservative credentials, were no longer safe... an incidental twist, considering how Republicans helped foster the growth of the conser…

publishers are afraid that while the AMP project is nominally open-source, Google is using it to shape how the mobile web works, and in particular, to ensure a steady stream of advertising revenue

The Guardian joins the Financial Times and the Economist in billing ads by time.... have found, unsurprisingly, that ads perform better when people spend more engaged time with them.... click-through rate as an industry benchmark for performance;. However a metric of 0.0 something percent should not be seen as a succes

three days after Instagram debuted Stories... publishers of every stripe have pounced on the opportunity to show off some more off-beat storytelling sensibilities.

covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…

No matter what the original post was about, a handful of the loudest — or most committed — voices in the room hijacked the comments thread to push their own agendas. Anyone trying to urge the conversation back to the topic at hand ...was shouted down and shamed... comments sections aren't fostering conversation, they are killing it. A very small…

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

Politico may be a niche title, but its European expansion has been fast.... A blend of carefully timed Brexit-related editorial and new distribution methods gave its traffic a timely 300 percent boost in June... Twenty percent from the U.K.Its Brexit strategy will now become a blueprint for all future expansion plays,

The New York Times is acquiring a marketing agency... Fake Love, an agency that specializes in live experiences, virtual and augmented reality... to grow its revenue in part by offering more ad agency services,.. I’m getting daily requests for [augmented reality]... chatbots. And VR, the market is already hot.

The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …

In this world of hundreds of channels and uncounted websites, of exquisitely targeted advertising and unbridled social media, it is easy to construct your own intellectual ghetto, however damaging that might be to the ideal of the free exchange of ideas. "Right now the left plays to the left and the right plays to the right... That's why we kee…

Cognitive ease is the concept of which when you hear something repeatedly, your brain starts to form connections around it, thus making it easier for you to process later. And since we prefer things to be simple and easy, things that are easy to think about generally makes us feel happier... for newspapers it’s part of the problem that we all face…

You may not care about social media now, but if you read a newspaper, listen to the radio or watch TV, then it’s shaping your world already... The real game is hardening your own support in ways dramatic enough to be picked up by the mass media ... the easiest way of doing that is to pick a rollicking fight... Lacking an established political mac…

some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

Google formed its Digital News Initiative... €150-million innovation fund, though I see that more as a blackmail pot than as a strategic benefit to a struggling industry: bags of coins tossed to drowning journalists.

the first article in a series on “The Mobile Publisher,” a look at how publishers are tackling challenges in the shift to mobile, from design to content to monetization... People may spend most of their mobile screen time on apps, but the vast majority of that time is spent on just five apps. Meantime, publishers that haven’t invested in mobile a…

Facebook is a weird beast that a lot of journalists still don't understand. That is because it has taken the definition of "news" back to the era before mass media even existed. Yet, as a business, it looks exactly like a mass-media company and competes aggressively for the same advertising budgets... Facebook's flirtation with journalism wasn't d…

Brexit, as experienced by a British-Australian comms guy in Brussels.

No longer will I read or give attention to hyper partisan news entities or the conservative echo chamber... I remember not long ago when tragic events used to bring us together as a nation. Now because of increasingly powerful and extreme echo chambers on the right and left these events tear us apart...In the clickbait era, media entities, aggrega…

how newsrooms make decisions about what stories to supply their communities... using processes and mental models designed for the pre-internet era ...in an age where individuals are empowered with access to seemingly-infinite content...to explain this complex issue ... why we made a comic instead

Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family.

Should we give the audience what they want?ORShould we give the audience what they need?...two flawed assumptions: 1. that newsrooms already know what audiences want and 2. that newsrooms can and should determine what their audience needs. The framing of these questions doesn’t leave room for members of the audience to actually speak for themselve…

“I am actively searching through Facebook for people celebrating the Brexit leave victory,” ... to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.... Why are they making the demand of social media companies — and not news organisations?...how we see technology now: both as something separate fro…