Curated Resource ( ? )
Trash talk: how Twitter is shaping the new politics | Technology | The Guardian
Curated:
01/08/2016 from
www.theguardian.com/technology/2016/jul/31/trash-talk-how-twitter-is-shaping-the-new-politics
my notes ( ? )
You may not care about social media now, but if you read a newspaper, listen to the radio or watch TV, then it’s shaping your world already... The real game is hardening your own support in ways dramatic enough to be picked up by the mass media ... the easiest way of doing that is to pick a rollicking fight...
Lacking an established political machine behind him or a war chest for TV advertising, Trump has been reliant on saying ever more incendiary things to keep his name in the news – which may be why the real jaw droppers have a knack of surfacing when he most needs free publicity... To get free media, he has to say stuff that’s reportable, and the level of extreme language is directly linked back to that... I suspect he doesn’t even particularly have a worldview; it’s driven by a need to feed this publicity machine.” And if that rings a faint bell, then you were probably watching the Brexit campaign unusually closely.
tweets using “very extreme words either positively or negatively” are more likely to be shared and thus to lodge a politician’s name in potential voters’ heads – which is half the battle
the Clinton camp is increasingly experimenting with the one thing a bully often finds disconcerting: laughing right in his face.
Lacking an established political machine behind him or a war chest for TV advertising, Trump has been reliant on saying ever more incendiary things to keep his name in the news – which may be why the real jaw droppers have a knack of surfacing when he most needs free publicity... To get free media, he has to say stuff that’s reportable, and the level of extreme language is directly linked back to that... I suspect he doesn’t even particularly have a worldview; it’s driven by a need to feed this publicity machine.” And if that rings a faint bell, then you were probably watching the Brexit campaign unusually closely.
tweets using “very extreme words either positively or negatively” are more likely to be shared and thus to lodge a politician’s name in potential voters’ heads – which is half the battle
the Clinton camp is increasingly experimenting with the one thing a bully often finds disconcerting: laughing right in his face.
Read the Full Post
The above notes were curated from the full post www.theguardian.com/technology/2016/jul/31/trash-talk-how-twitter-is-shaping-the-new-politics.Related reading
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