Let’s take a look at the Trusting News approach to measurement.... partner newsrooms selected two to five strategies ... a good fit for their mission, goals and audience. They also selected which platforms, mediums or methods of communication ... Anywhere journalists communicate with their audience, we want to inject trust-building messages... …

“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

crowdsourced trustworthiness ratings are actually much less effective if they exclude the ratings from people who are unfamiliar with a given site. Which is what Facebook plans to do.. “a lack of familiarity is an important cue for untrustworthiness... Excluding ratings from participants who aren’t familiar with a given news source ... “dramatical…

Americans believe that the media have an important role to play in our democracy — yet they don’t see that role being fulfilled... Here are 10 findings that stood out to us:

Facebook will rely on users to rate how trustworthy groups, organizations and media outlets are... Leaving trustworthiness ratings to users without addressing online political polarization risks making civic discourse even more divided and extreme... Facebook needs to take responsibility for the content it publishes and republishes. It can combine…

it will rank news organizations by credibility based on user feedback... trust rankings will emerge from surveys ... Google announced it would cancel a two-month-old experiment, called Knowledge Panel, that informed its users that a news article had been disputed by independent fact-checking organizations... Facebook learned the wrong lesson fro…

Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…

In 2018, we will prioritize News from publications that the community rates as trustworthy... that people find informative... relevant to people’s local community... We surveyed ... people using Facebook across the US to gauge their familiarity with, and trust in, various different sources ...

Even in a world where people increasingly get news from social media, the professional news media is still seen as largely to blame for low trust... Reuters Institute for the Study of Journalism examines the underlying reasons for trust and distrust ...Bias, spin and hidden agendas come across as the main reasons...perceived decline in journalisti…

Airbnb has been expanding its trust platform ... allowing them to translate their passions into professions... go to Airbnb’s site and click ... “experiences.” ... endless smorgasbord of people turning their passion into profit and their inner artisan into second careers.... grown tenfold this year... I’d like to say that Airbnb created 100 millio…

federal investigators are looking at whether the Trump campaign helped Russia disseminate “fake news.”... just as the Trump administration appears poised to ramp up its own campaign against the news media... a new phase of escalation in Trump’s “fake news” wars, in which he will counter reports ... by calling those reports “fake news.”... Trump …

an extensive list of projects, initiatives and tools created to fix trust in journalism and false/fake news and misinformation

a trusted membership model is key to journalism’s future... De Correspondent is funded solely by its members... because they believe in the kind of journalism that is done by its 21 full-time correspondents and 75 freelancers... In this piece I will unfold what I mean by “optimized for trust” ...

today’s news outlets are all in a no-win situation where they are forced to contribute to the causes of their own demise to survive... well-meaning people try to “fix” the news. But instead, those methods erode trust in all news outlets... You can draw a straight line from the bad incentive structure forced upon news outlets to the unprecedented d…

level of trust in business, media, government, and NGOs. This year was the first time the study found a decline in trust across all four of these institutions... lack of confidence in leadership: 71% ... said government officials are not at all or somewhat credible, and 63% said the same about CEOs... 60% of respondents trusted “a person like your…

One of the primary reasons to get teams together has to do with the hardwiring of the human brain... Building trust is a multisensory experience... Only when people are physically present together can they use all of their senses to establish that needed trust. Without a bond, conflict or disengagement can more easily arise and is more difficult t…

For a term that is suddenly everywhere, “fake news” is fairly slippery... government propaganda designed to look like independent journalism... any old made-up bullshit ... a hoax meant to make a larger point... only ... when it shows up on a platform like Facebook as legitimate news? What about conspiracy theorists ... satire intended to entertai…

I finally vlogged my first event. Some first impressions.

News Feed Changes Mean Brands Should Invest in Facebook People More Than Pages... The News Feed algorithm is a lagging indicator, not a leading one. It now properly reflects what study after study shows the public truly values: relationships... No organization will ever be on the same footing as peers... Invest in Facebook people, more so than p…

As we learn about the ways people use the news, what features might invite their trust and loyalty?... 32 senior strategists, designers, and developers... created prototype tools to surface the Trust Project indicators of quality, a set of fundamental journalistic principles that align with today’s news users wants and needs.

if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.

not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers... specifically tries to invent stories that will provoke strong reactions in middle-aged conservatives. They share a lot on Facebook... they’re the ideal audience. institutional distrust and cognitive bias are so strong that the people who…

NYTimes' “verified commenters.”... few hundred people whose comments are posted without moderation can end up dominating the reader commenting system... causes quite understandable resentment among thousands of others...Because they go up first, their comments are almost guaranteed to get the most exposure, “and hence rise to the top and be seen …

Americans say they want accuracy and impartiality, but the polls suggest ... most of us are seeking affirmation. Americans want the news to be patriotic ... The news media is most valued when it reflects our best selves... the Internet has ... enabled us to construct digital silos, battlements from which... we fire invective on the people below…

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

"Startups are notorious for this: You’ll have two or three people who are true hustlers, wearing multiple hats, pushing themselves and others to get shit done, while the rest of the group sort of ‘tags along’ and waits for shit to happen. " - The Truth About Collaboration — Medium

What happened when 60 odd people had a go at the Participation mindmap?

"On Monday, at almost the exact same moment as tens of thousands of people — including dozens of professional journalists — were checking the SCOTUSblog site to see whether new decisions by the country’s top court had been posted, the site itself was being denied a press pass" - Senate press gallery ignores the evolution of journalism, denies SCO…

More coverage of the non-scoop of the century ... "companies are desperate to reach consumers, and with hundreds off millions of them visiting social media sites every day, marketers feel like they simply have to be there too, so they are-to the tune of more than $5 billion last year in the U.S. alone... Evidently, they're wasting their money…

"1. Expert credibility comes from having knowledge others do not. People want experts they can understand and trust, especially when trying to understand complex or ambiguous topics like new technology, engineering, advanced science, or law... 2. Harness hierarchical credibility 3. Seek referent credibility 4. Take advantage of associative credib…