"...after this Spring’s most recent NewsFeed algorithm updates is that Facebook Pages—the ones used by businesses—are generating appalling user engagement rates... work-arounds ... mostly involve investing even more resources into Facebook ... more money devoted to advertising to fans brands have already paid to acquire in the first place." …

"Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional and digitalmarketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box .. there are quite a few web and mobile tools that were developed specifically for businesses that depend on smart and low-cost mark…

"Publishing partners have built best-in-class agency capabilities in house... brands and their media-buying agencies are going to publishers, emboldened by larger budgets, to create large-scale interactive ads with graphics, video and text.... "ours is a story that requires more than an ad. Content helps them explain the technology behind th…

the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm... Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embe…

"... infographics are often taken at face value... And it is hard to fact check infographics... Fast Company republished 10 facts from Buffer. Fact checking one of the facts in that list went like this: The fact quoted an infographic -> that quoted a blog post at Huffington Post -> which in turn quoted another infographic -> which quoted a blog…

I’ve broken down all of the major algorithm changes that have occurred over the past 2 years... Read on for your ultimate guide to Facebook news feed changes... - The Ultimate Guide to Facebook News Feed Changes... and How They Impact YOU!

Business-focused, but a lot of clear thinking for government communicators as well. Particularly like: "Certainly we have more conversations with more people but is that a sign of success? ... Until social media marketers get over themselves, and businesses start to integrate online conversations – and the tools and people that manage them …

"...a new ecosystem of content promotion has arisen to fill the visibility hole left by the unfulfilled promises of organic search and social media. The channels and tactics for content promotion are advancing, affecting everything from influencer outreach and media relations to native advertising and sponsored content." - The Content Marketing E…

"3M – the company that makes Ace bandages, Scotchgard, and Post-it notes... is succeeding on Twitter.... This is not Beyonce or Lady Gaga. 3M is not political. There are no professional NBA employees employed by the company... And yet 121,000 people follow it. " - Boring Brands Can Crush Social Media...And 5 Other Things You Can Learn From 3M -…

"Bloggers aren’t journalists or employees – they’re independent souls who have built a following by keeping their readers interested, amused and engaged. They don’t like to be controlled or deceived, and they definitely don’t like you to waste their time. Forgetting this will get you into trouble" - 6 Do's And Don'ts Of Blogger Outreach

"... suggests articles to its users ... and then lets users schedule and share those links across LinkedIn and Twitter... [aimed at] marketing professionals... with story suggestions letting them stay active even when they have no links of their own to share, and analytics ... create specific topic areas to track ... also coopting a company’s la…

"the future of marketing is screwed ... We're still taking legacy thinking and outdated value systems and applying them to this new world of innovation... all this amazing technology, all the data you can leverage ... Marketing becomes a true reflection of an always-on society by recognising that it’s not a department. Marketing is now a way of b…

"All interesting theories are an attack on the taken-for-granted... We accept beliefs that align with our biases, but reject the value of these findings. Why? Because they don’t teach us anything new. In order to grab the attention of an audience, you must make a proposition that negates an accepted one."

"In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.... We’ve been scouring the web to find ... all the tactics, new additions and post types you need to know today."

"Facebook is ... aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed. Here’s what brands and publishers need to know ... - Facebook urging publishers to post their articles and videos directly to Facebook... - For publishers that use Facebook for their comments sections,…

"A Content Marketing Roadmap (CMR) is a strategy and game plan for content production and publication, usually for a three-month period. Its purpose is to take the guesswork out of blogging and lead generation and to, with every piece of content written and published, be working toward a goal." - What is a Content Marketing Roadmap? | Amanda Shaw…

"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo

An article aimed at companies, so just substitute "government communicators" for "corporate marketers", and "citizens" for "consumers", as you read: "Technology changes fast ... but consumer behavior changes more slowly. As a result, people tend to overhype new technologies and misallocate resources, especially marketers. "posts from top brands …

"the system ... counts the number of incorrect facts within a page ... by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings." - Google wan…

Quite simply a must read, particularly for any organisation which silos its communications skills and activities: "anyone who wants to get started in real digital marketing should work for a company that sells a specific product to a specific audience... I wanted to propose a strategy to Mozzers on how marketing departments and agencies should s…

"Crowdsourcing is not about work. Crowdsourcing is about community. Without a solid community, you get not-solid results from your crowdsourcing endeavor.... The goal of many of these tactics is not to stop assholes from being assholes, just to slow them down and demotivate them from destroying your community." - Crowdsourcing isn’t broken — Bac…

"Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends are giving way to something more organic and continuous, something more fluid, even improvisational. But marketing organizations, by and large, are still organized around a campaign-driven cadence." - Content Marketers …

" online comments can be worth having, if the publisher puts the work in." Excellent case study. Found this stat particularly interesting: "Users who log in, which is required if you want to comment, view seven pages per session on average, while non-registered users make it to only 1.7" I'd suggest that users who both view 4 times as much conte…

"content marketing is hard... We pour energy and resources into minute gains, instead of focusing our attention on the simple changes that make a huge difference. Today, I’d like to talk about 7 content marketing tips that will get you so much more with so much less. It’s about working smarter, not harder." - 7 Content Marketing Tips: Your Audie…

"Starbucks’ first-ever brand campaign, Meet Me at Starbucks ... showcases stories of how people use Starbucks as a meeting point, with an emphasis on the idea that technology brings us together, but there’s nothing quite as authentic as an in-person cup of joe. ... an incredible job of striking an emotional connection with people by associating t…

"reach is an easy-to-see vanity metric and not what you should be focusing on.... Facebook Insights provides some handy numbers, but the most useful ones are somewhat hidden." - 6 tips on Facebook analytics and going beyond...

"In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. In case you missed some or all of the series, here is a quick primer." - A Blueprint to Jump-Start Your Content Marketing Strategy

"One byproduct of all the recent articles about the growth of email newsletter that aim to “cut through the daily clutter” is an amazing amount of clutter about email newsletters. Here’s what you need to know today." Actually it's really just a bunch of stats, but this can be helpful when setting targets. - Email Newsletter Success Metrics: What…

"Hughes will be establishing a health and science desk that will consist of approximately five reporters, according to an email from BuzzFeed. A science staff of that size will catapult BuzzFeed News into the top tier of science news sites by sheer size alone. It won't have the largest staff of science reporters, but it will be among the largest. …

"Metaphors can help by tapping what learning theorists call prior knowledge to make a connection between what people already understand through experience and what they have yet to discover." Some good brainstorming techniques here. - Finding the Right Metaphor for Your Presentation