my notes ( ? )
the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm...
Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embedding zoomable photos, videos, and maps with audio captions, plus contextual 'Ambient Videos'... support all kinds of embeds like tweets and YouTube videos, as well as web views to allow even more rich content flexibility...
instead of having to wait for an internal browser window opening the website to load, the screen slides over immediately ... "about 10x faster than the mobile web"..
perhaps the richest mobile news reading experience today. Everything is designed to react to where users scroll, instantly play without extra taps, and be navigatable by touch or tilt...
Individual pieces of media can even be shared, commented on, or Liked...
The new format could further addict publishers to Facebook, giving it the leverage of a street pusher."
- Facebook Starts Hosting Publishers' "Instant Articles" | TechCrunch
Read the Full Post
The above notes were curated from the full post
techcrunch.com/2015/05/12/facebook-instant-articles/?utm_content=buffer6e9e5&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer#.erec3e:9Jqc.