Curated Resource ( ? )

Marketing is now a way of business

Like promotion , marketing , strategy
Curated: 09/04/2015 from www.cmo.com/articles/2015/3/24/quick-chat-brian-solis-principal-analyst-altimeter-group.html
Marketing is now a way of business

my notes ( ? )

"the future of marketing is screwed ... We're still taking legacy thinking and outdated value systems and applying them to this new world of innovation... all this amazing technology, all the data you can leverage ... Marketing becomes a true reflection of an always-on society by recognising that it’s not a department. Marketing is now a way of business." - Quick Chat: Brian Solis, Principal Analyst, Altimeter Group

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The above notes were curated from the full post www.cmo.com/articles/2015/3/24/quick-chat-brian-solis-principal-analyst-altimeter-group.html.

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