Curated Resource ( ? )

Social Media May Not Be Helping Your Business

Social Media May Not Be Helping Your Business

my notes ( ? )

Business-focused, but a lot of clear thinking for government communicators as well. Particularly like: "Certainly we have more conversations with more people but is that a sign of success? ... Until social media marketers get over themselves, and businesses start to integrate online conversations – and the tools and people that manage them – into customer life cycle management, the longer we’ll waste budget on social media experimentation... The fact is that while social media has opened up a new world of possibilities, many marketers are still chasing quick-fix, ego-driven campaigns." Sounds familiar ... - Social Media May Not Be Helping Your Business

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The above notes were curated from the full post www.senseimarketing.com/social-media-may-not-be-helping-your-business/.

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