To think I almost worked on their dotcom project 12 years ago (shiver): "Lots of researchers post PDFs of their own papers on their own web-sites. It’s always been so, because even though technically it’s in breach of the copyright transfer agreements that we blithely sign, everyone knows it’s right and proper. Preventing people from making their…
A neat approach to using social media to "improve science communication & make it more direct, responsive, and accurate". Given the huge parallels with EU communications ... "Nature editors & reporters get little status markers (aka flairs) to identify their role at Nature ... About a half-dozen keep an eye on r/science to see if any of the top …
"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…
Innovation loves diversity. Europe's diverse. Why isn't Europe innovative? "teams of smart people from different backgrounds are more likely to come up with fresh ideas more quickly than individuals or like-minded groups do. When a diverse range of experts interact... the solution space becomes broader, increasing the chance that a more innova…
"Too many companies make the mistake of assuming their global audience speaks English. I hear it all the time. “We don’t need to translate. All of our customers can read English.” And “English is the language of the world. Everyone speaks English.”" - Rule #2. Everyone Speaks English, Right? | Content Rules, Inc.
"As your company’s content strategy becomes more sophisticated, it’s important to consider different types of media for your outreach efforts. The internet has changed the paradigm from “please tell my story” to finding platforms that allow you to tell your own tale. A content strategy helps you identify needs, prioritize projects, and invest limi…
"Building kickass content strategies focused on appealing to users isn’t difficult, though, and will always yield better results and not succumb to one of Google’s future algorithm updates. "
"Do You Need a Separate Mobile Content Marketing Strategy?"
3 cheers for less warm fuzziness! "In 2014, we need to move away from measuring our content marketing with soft engagement metrics such as ‘retweets’, ‘shares’, ‘linkbacks’ and ‘Likes’, and start having adult conversations about ROI. ... whilst engagement may make your marketing team feel warm and fuzzy inside, it counts for nought if your conte…
" Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship."
"My favorite part ... is that I’m usually wrong" Refreshing!
Remind me to buy this guy's books: "There is no way by which events can be directly recorded in our brains; they are experienced and constructed in a highly subjective way, different in every individual, differently reinterpreted or reexperienced whenever recollected. . . . Frequently, our only truth is narrative truth, the stories we tell each…
by RAND: "What will be the key societal challenges that the EU will need to address within the next two decades? ... a review of literature, data and insights from over 200 international experts ... explores evidence and uncertainties underpinning global societal trends and the challenges they provide for policymakers. ... put in place a lastin…
Starting to see the point of 1secondeveryday.com
"To help you switch over from the old design to the new, we've pulled together 10 simple Timeline tips and tricks, including how to hide content from your Timeline, how to emphasize what you want to show off, and how to activate other useful customization options. "
Basically sums up why I want a Hub, not just a stream, for my virtual presence: "If I had my way, Facebook would have a hard and fast expiration date for posts. I generally don’t want most of what I say hanging around longer than I’d keep eggs in the fridge. Sure, some links and videos are worth revisiting—but does anyone really care that I was t…
The focus here is on business, but why not government? "By using communities, businesses can look beyond their four walls to access a global talent pool ... Communities allow businesses to accelerate and scale innovation by widening the funnel of what they can evaluate, by filling in missing skills and talent, and flattening the distance between …
Scientific publishing increasingly open to blogs & social media: "An important step towards this goal will be that researchers no longer view dissemination as a separate activity that takes place when research has been concluded. Instead, the research community must consider it as an inherent part of research ... the line between academic and n…
Great FT.com piece: "... to work through the psychology of their clients, businesses commonly rely on market research... But they do not typically step back and properly think about human nature from a 2,000-year cultural perspective, and their analyses of their customers suffer as a result... There is (fortunately) no enduring conflict between …
"everyone is keen to board the Big Data bandwagon, yet a comparative few really understand why. " I don't know a huge amount about big data, but I can spot a bandwagon from a light year away, and this one is coming in at very high speed, judging by some of the stuff I'm starting to see. Expecting more entertainment in the years ahead ;)
This turned out to be one of those stories that litter Facebook itself and social media generally - quite wrong, easily checkkble but not facthecked, and virally good. Only the truth suffers ... and who can make money out of that, right? "Facebook is 'dead and buried' to older teenagers, an extensive European study has found, as the key age gro…
"She was presenting on Blogger Relations – Why and How to Get Started. A perfect topic for her since she knows the issue from both sides. I asked her what was an important takeaway from her talk. Here is what she shared." - from the @Steveology blog
"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company
NYTimes' collection: "the common thread is the form of storytelling — an integration of text, video, photography and graphics ... From a ship in the South China Sea to the cost of health care..."
Came out just after my post on applying network theory and the EU online public sphere: "For those of us who are interested in understanding and participating in the EU digital public sphere(s), social network analysis offers a useful way to identify key influencers and map different communities. I can see plenty of practical applications (for e…
An unfortunately accurate corrective to the recent "Facebook is dying" meme. 2013 truly was the year everyone just couldnt be arsed checking the facts: "A British academic studying social media found that young people use lots of new-fangled services, such as Instagram, because their parents are on Facebook. “What we’ve learned from working with …
via @bloggingportal. @poljourno finds no smoking gun: "... the European Union is still seen as a niche topic by the media in most EU member states. Ask the man on the street about the activities of the Brussels Bubble and you will also be met with a shrug and a ‘who cares’, in the majority of cases. But a fascinating documentary The Brussels Busi…
Nothing new, but then it's 2013 review time: "this was the year someone isolated the DNA of the viral story, and the world ... saw for the first time the awesome potential of viral content ... Upworthy had about seventy-five thousand [Facebook] likes per article, twelve times more than fourth-place BuzzFeed. Among them were posts like the one wh…
"Because ideas are like germs: they don't diffuse through populations of people at random; they make their way through networks"
The above image is from Drake Baer's FastCompany article "Why Successful People Have So Many Groups Of Friends", which is all about networking for career success, something I've never done and am very unlikely to start.
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