"News in general doesn’t matter most of the time, and most people would be far better off if they spent their time consuming less news and more ideas that have more lasting import"

"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!

"As content strategists, writers, and editors, we ask a lot of questions every day. It's part of our job. We ask practical questions about websites, words, and sentence structure. We ask hypothetical questions to get people thinking. We ask uncomfortable questions, and we ask questions we don't really want to know the answers to. But there's one q…

"The rtule native ad: Content that users can readily identify as sponsored (as with tourist ads), but that is easy for them to engage with. " But I wonder how many people actually realise the Facebook story example is sponsored?

"Persona research is a science in itself, where the basic idea is identifying your audience. It is unavoidable to have a clean understanding of the audience's requirement, the discovery process, their knowledge and their interests in order to deliver appealing content, ultimately helping in your conversion process. This post focuses on how to c…

What it says on the tin - 4 basic SEO strategies.

"The entwined rise of Big Data and predictive analytics virtually guarantees that — just as structured and semi-structured data are being fused — informal gossip and formal ratings systems will be collected, correlated, and converted into business rules designed to make badly-behaved customers pay more or go away." Interesting insight into an upc…

"Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results? To help you, we surveyed 19 top content marketing experts to get their advice and here's what they say." Good stuff here. PS. Point 1: "Stop being amazing, and start being…

"The League of Young Voters in Europe is a politically neutral initiative that aims to amplify young people's concerns and expectations in the run-up to European elections. It's a movement across Europe designed by young people, for young people."

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

"what is a Community Manager? Because the term takes on such a broad role, we are going to break down the best practices of Team Hüify Community Managers!"

"partnering with the likes of Facebook can also be a Faustian bargain: Media companies gain a deeper knowledge of their audiences and a broader access to them but simultaneously sacrifice the control and centrality they enjoyed in the era of mass media." In an era where "all organisations are publishers", are the observations in this report limi…

"For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to consider what this list looks like to search …

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

"The MyVote 2014 tool is the latest in a series of tools of this sort ... but this time it’s different in one crucial way: MyVote 2014 uses data about MEPs have voted in the past (between 2009 and now to be precise), and uses this as the data for the tool. This makes the outcomes of the MyVote 2014 tool more solid than previous efforts. Rather tha…

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

"I'm going to curate and occasionally publish a great little list of content links."

"you'll finds posts and resource guides that cover best practices for posting, sharing, etiquette, circles, communities, authorship, Hangouts and more! All of the content I'm sharing has been created to help you have fun and make the most of your time on Google+."

"Grabbing the attention and interest of online consumers can feel like a full-time job.... So what’s an author lacking infinite hours in a day to do? Incorporate automation! ... I use it to delegate low-payoff activities and focus squarely on what matters most – building relationships." - Five great tools for boosting the effectiveness of social…

"A comprehensive 360 view of what you can measure in Google+, including: -Measuring Activity Within Google Plus -Measuring Activity Surrounding Your Website in Google Plus -Measuring Activity On Your Website Driven by Google Plus 14 Activities You Can Measure from Google Plus 26 Metrics You Need to Pay Attention To 10 KPIs That You Can Use for Yo…

http://connectyou.sharedby.co/share/l4qsnd

great visual presentation on different Google+ sharing options

"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…

"But highly produced, artistic videos are not Vine’s mainstay. The essence of “The Now,” and the instant gratification of immediate share-ability is what users tend to explore in their videos, capturing raw, unedited, in-the-moment slices of life. The app has been used to record and share certain cultural moments as well, making Vine videos a tool…

"The Beginner's Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products."

"I should have built in a switch ... that would have taken it from the dynamic site it was to a static site, built for archiving. It would have cost me some time on the front end and saved me money on the back. And it would still be online today.... In all your excitement starting a new project, spend a little time thinking about the end."

"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

"Beacons are a small wireless sensors placed inside any physical space that transmit data to your iPhone using Bluetooth Low Energy (aka Bluetooth 4.0, Bluetooth Smart). ... Smartphones that are in an iBeacon zone will benefit from personalized microlocation-based notification and actions." - huge potential for conferences, exhibitions, network…

"the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!"