Is aggrefilter a good word?

Les Echos looks to be doing what I have long dreamed to do for the bloggingportal reboot - deploy semantic analysis to aid content discovery and to underpin a new wave of media and comment. But do we have to call it an 'aggrefilter'? "Les Echos launches its business news aggrefilter ... to gain critical working knowledge of the semantic web." OK, so the word does "indicate ... aggregation and filtering." And it will be "the kernel from which many digital products and extensions we have in mind will spring." Doesn't change the fact that, as a word, it is HIDEOUS. Nevertheless, the parallels to the bloggingportal reboot are numerous. For ex.: "to extract good business stories from both algorithmically and manually selected sources ... to bring to the surface, to effectively curate specialized sources ... usually lost in the noise." Just substitute "EU affairs" for "business" and you have bloggingportal. The methods are similar, too, even if the sheer scale is not: "Every hour, 1,500 to 2,000 news pieces go through a filtering process that defines their semantic footprint (with its associated taxonomy). Then, they are aggregated in "clusters"..." They go a lot further than we expect to go with the Minimum Viable Product reboot, but then they probably have a little more funds ... "clusters are ranked based according to a statistical analysis of their "signal" in the general news-flow. Each "Clustering" (collection + ranking) contains 400-500 clusters, " - Building a business news aggrefilter | Monday Note