This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck
Writing tips from "Writing for the European Commission web presence"
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"
"Plain Language For Everyone, Even Experts" (video)
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
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