Curated Resource ( ? )

User Research: What It Is and Why You Should Do It

User Research: What It Is and Why You Should Do It

my notes ( ? )

User research (and other kinds of research) is often divided into quantitative and qualitative methods.

  • Surveys and formal experiments such as A/B testing and tree testing are examples of quantitative research tools. Quantitative user research methods seek to measure user behavior in a way that can be quantified and used for statistical analysis.
  • Interviews and (to some degree) usability tests are examples of qualitative research tools. These are often more exploratory and seek to get an in-depth understanding of the experiences and everyday lives of individual users or user groups.

Read the Full Post

The above notes were curated from the full post www.interaction-design.org/literature/article/user-research-what-it-is-and-why-you-should-do-it.

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