Curated Resource ( ? )

User Research: What It Is and Why You Should Do It

Like usability , ux , ux design , usability testing , usability tests , user research , ux research

Curated: 14/07/2022 from www.interaction-design.org/literature/article/user-research-what-it-is-and-why-you-should-do-it

my notes ( ? )

User research (and other kinds of research) is often divided into quantitative and qualitative methods.

Surveys and formal experiments such as A/B testing and tree testing are examples of quantitative research tools. Quantitative user research methods seek to measure user behavior in a way that can be quantified and used for statistical analysis.
Interviews and (to some degree) usability tests are examples of qualitative research tools. These are often more exploratory and seek to get an in-depth understanding of the experiences and everyday lives of individual users or user groups.