People Don’t Read Online—They Scan. This Is How to Write for Them Scanning is searching. Reader’s behavior when scanning may seem pure laziness, but it’s not. It’s an efficient strategy to seek out and filter information. Scanning also allows readers to avoid informational overload.

What makes a text nice to read? To know more about this, it is important to take a closer look at how people are reading. Additionally, it may be the case that someone is impaired, physically or mentally, to read a text. How does it work?

Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

"Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs."

People do not read online: "fundamental scanning behaviors remain constant, even as designs change."