Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.
In a distracted environment, the best form of smartphone interaction is a high-speed, easy-to-use one. Luke calls the typical mobile usage a "one thumb, one eyeball" experience, since the highly distracted environment causes most mobile users to engage in one-handed use with short spans of partial attention.
Tried and true principles for the past, present, and future of good design
Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…
"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"
"In spite of an increase in Internet speed, webpage speeds have not improved over time."
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