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Overview: Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

More services: start with Communication strategy.

Relevant resources

9 ways leaders can exhibit innovation
www.inma.org
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While aimed at news organisation leaders, a lot of these insights apply to any organisation in the content creation business today: "When your mother lectured you that “actions speak louder than words,” she was giving important advice for culture change... if the leaders aren’t setting an example of change, don’t be surprised if change is slow or…

27/10/2014
Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

The Chief Innovation Officer’s 100-Day Plan
blogs.hbr.org
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"some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track?" - The Chief Innovation Officer’s 100-Day Plan - Scott Anthony, and Robyn Bolton - Harvard Business Review

Facebook and the fear of being judged
euansemple.com

"Why is it so hard to get platforms on which people can help each other solve practical challenges or understand strategic directions better to take hold in our organisations? I reckon it comes down to the fear of being judged... Being found wanting by your friends is one thing but being judged by your peers or your boss represents a whole differ…

Ideation: List and Paint your Ideas
medium.com
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Enjoying this excellent guide to ideation by Krysta Curtis. Something for the weekend: admit it, you won't have time for this much fun during the week: - Paint-by-Idea — Medium

Growth = Developers without Project Managers, email or meetings?
qz.com
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"We couldn't understand why people without technical knowledge had to tell programmers "what" to do and, furthermore, they had to supervise "how" programmers did it." At last. Someone said it. And also quite a bit more about the timesucks that are meetings, email and commuting. These guys avoid all of them, work 4 days/week and are growing …

My Company Adopted a Holacracy
mashable.com
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Excellent insider's view of both theory & practice... "My first holacracy meeting made me want to quit my job. One year later, ... I can’t imagine going back to our old way of working.... a holacracy eschews titles and instead builds a chain of command based on the work that needs to be done. The group decides to distribute tasks. Those responsi…

Digital Tonto on "Social Physics"
www.digitaltonto.com
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Just listed to HBR's podcast interview with Pentland. Will probably get this book. Typically good roundup by Greg Satell: "Pentland’s research has found that the most important predictor of success in a group is the amount—not the content—of social interaction. It is exposure to peer activity that drives learning and changes in behavior.... in …

Disruption Debate - What's Missing?
edgeperspectives.typepad.com

"incumbent players [must] expand the horizons of their leadership team beyond the next quarter or next year ... challenge key assumptions... resist the temptation to deny that [disruption] exists." - Edge Perspectives with John Hagel: The Disruption Debate - What's Missing?

02/07/2014
The Disruption FAQ
www.asymco.com
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Wow, that's timely: "Q1. What is disruption? Disruption happens when the strong are defeated by the weak....

29/06/2014
"outside experts: pixie dust and rainbows"
www.washingtonpost.com

A whole bunch of reasons why the wrong consultants are hired for the wrong reasons: "When we don’t know much about somebody, we ... think about people in over-optimistic ways...what normal individual can stand up against an outsider or expert made up of pixie dust and rainbows? ... when we go looking for a better expert ... we tend to find them…

What To Make Of Jill Lepore's Attack On Disruption?
www.forbes.com
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@digitaltonto weighs in on the LePore v Shristensen debate on Forbes: "Yet Lepore veers off course by essentially affirming the consequent.... In her fervent desire to critique, she conflates. Disruption, innovation and disruptive innovation are, in fact, three distinct entities.... there is more than one way to innovate, what’s really important …

25/06/2014
Innovation: management and culture (TumblrHub last week, part 1)
www.linkedin.com

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.

Perfection kills creativity
www.inma.org
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5 principles for any organisation seeking to innovate digitally. Most cover the role of management and organisational structure (flat vs hierarchical structures, cross-silo interdisciplinarity, etc.), but the one that resonated most for me was cultural: "...one of the main cultural challenges [to innovation]... focus on optimising current proce…

Why Side Projects Should Be Stupid
firstround.com
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Great read on intrapreneurs and innovation. Thinking the @bloggingportal reboot probably qualifies ... "When you treat something like it's stupid, you have fun with it, you don't put too much structure around it. You can enjoy different types of success... no one is watching you and there are no expectations... The best thing a startup can d…

Great strategy is aided by diversity of thought and attitude
blogs.hbr.org
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If you're involved in developing strategy, you need to read 'Why Smart People Struggle with Strategy'. Personally I recognise a lot of this, including in myself, although I don't consider myself particularly smart. The key recommendation? "strategy should not be a monoculture ... of high-IQ analytical wizards. Great strategy is aided by diver…

Employee Satisfaction Doesn't Matter
www.linkedin.com

"Employees don't want to be "satisfied" as much as they want to be engaged. What they want most is a great boss who cares about their development, and a company that focuses on and develops their strengths." - Employee Satisfaction Doesn't Matter | LinkedIn

Build your brand from the inside out
www.gatehousegroup.co.uk
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"Internal communications are responsible for engagement, which can enable employees to actively play a part in shaping the values and the type of experience customers have. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves…

Co-create your HR strategy as it is lived
www.hodes.co.uk
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"if you co-create with your consumers, you are more likely to develop something that they want to buy; consumers are far more likely to be advocates and ambassadors for something that they have had a say in developing; the very act of engaging in a process of co-creation will increase consumer loyalty to your brand. Swap the word "employees" fo…

The Art and Science of Data-Driven Journalism
www.niemanlab.org

New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

The social media manager is dead. Long live social media
mathewlowry.myhub.ai

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

12 Pillars of Innovation
www.linkedin.com

Brian Solis on LinkedIn: "a pattern of best practices ... these pillars represent the cultural capstones that the most innovative companies in the world invest in to stay ahead of the curve." - How to Build a Culture of Innovation Pt. 2: The 12 Pillars of Innovation | LinkedIn

Think Strategically
www.inc.com
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5 brief points on how leaders can get everyone thinking strategically, and not just reacting. I personally like point 4: "4. Create a philosophy. ... communicate a well-articulated philosophy, a mission statement, and achievable goals throughout your company. Individuals and groups need to understand the broader organizational strategy in orde…

(Another) 4 Creativity Myths
www.fastcompany.com
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Yet another list. My fave: "Geniuses produce a lot of crap before they get to the good stuff. " - 4 Things We Have Wrong About Creativity | Fast Company | Business + Innovation

30/01/2014
Build a Culture of Innovation: Kill Mediocrity
weblog.mediatemple.net
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Easier said than done. It'd be a lot simpler if we could just Kill the Mediocre. "From startups to global enterprises I see two things. One, I've observed the voicing of ideas that immediately vanish into the ether of complacence, politics or blatant disregard. Two, I've witnessed the escape of morale where employees refuse to share ideas to im…

Stop Basing Pay on Performance Reviews (HBR)
blogs.hbr.org
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"Performance reviews that are tied to compensation create a blame-oriented culture. It’s well known that they reinforce hierarchy, undermine collegiality, work against cooperative problem solving, discourage straight talk, and too easily become politicized. They’re self-defeating and demoralizing for all concerned. Even high performers suffer, bec…

14/01/2014
The Discipline of Creativity
sloanreview.mit.edu
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"coming up with creative ideas on demand is only part of the answer. Just as crucial is how ideas link to action. ...we have developed an integrative process for idea generation based on approaches drawn education, consumer research, business model design and emergent strategy... The first three steps are designed to help managers understa…

Replacing Bureaucracy With Pairs, Ceremonies, and Storytelling
www.fastcompany.com
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"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company

Ampp3d knows why you click on charts, images & memes
www.niemanlab.org

Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …

The third way of office space is beyond open — Gigaom Research
research.gigaom.com

"‘social desking’, where personal workspaces are geared to co-work as well as solitary work. This involves rethinking the office as a shared space, that should be organized around something other than optimizing square meters per employees. Ultimately, it has to be judged by productivity and worker engagement. And the tricky part is not space, but…

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