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The Discipline of Creativity

The Discipline of Creativity

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"coming up with creative ideas on demand is only part of the answer. Just as crucial is how ideas link to action. ...we have developed an integrative process for idea generation based on approaches drawn education, consumer research, business model design and emergent strategy... The first three steps are designed to help managers understand the problem deeply. Steps four through six describe how to generate tangible ideas for solutions. And the final step explains how to translate the ideas into action. - The Discipline of Creativity | MIT Sloan Management Review

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