Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business
Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
Think
social media,
community,
participation,
eu,
blogging,
communications,
bloggingportal,
eu09vs19
medium.com
Latest on the K4P Medium Publication
Think
k4p,
ux,
community,
audience research,
science communication,
communications,
evidence-based policy
eand.co
Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…
mathewlowry.myhub.ai
Three articles unpacking the relationship between community, communications, content and EU communications.
theconversation.com
real dialogue seems to have given way to parallel monologues, paired with an inability to actively listen... Rhetoric teaches the art of using persuasive tools... resolving disagreement through measured agreeable discussion, known as the dialectic method... In 1922... "communication can by itself create a community". This early definition was clo…
mathewlowry.myhub.ai
Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.
Think
psychology,
productivity,
innovation,
community,
addiction,
instagram,
communications,
gtd,
longform,
disruption,
authenticity,
newsletter
mathewlowry.myhub.ai
ontent from my EuroPCom session on online communities, plus some takeaways and extra links.
mathewlowry.myhub.ai
I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences.
mathewlowry.myhub.ai
Do people really want to have a conversation with brands, or their government?
www.theverge.com
How do we want to communicate with each other? ... what kind of communicator would we actually want to use?... How do you signal that you're available to talk about movies, but not to talk about work? As we talk to more people more of the time, we'll also need smarter status indicators and smarter ways to break down conversations. The closest t…
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Online Architecture
- Digital Transformation
- Innovation Strategy
- Communications Tactics
- Psychology
- Productivity
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
- Business