Overview: Social Media Strategy

"A good social media manager doesn’t have to have experience in the subject matter; they know how to do their research, build personas, adapt and be creative... Not understanding target demographics is like playing darts without a bull’s eye." - The Psychology That Informs Social Media | Social Media Today

"The trouble is that information doesn’t nourish us... it turns out to be boring.... if there is an antidote to boredom, it is not information but meaning... Information is ... an undifferentiated stream of sense and nonsense ... the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchem…

As commented on LinkedIn (https://www.linkedin.com/groups/New-Narrative-Europe-closing-event-4203563.S.5916497700450234368), a poll with an interesting set of options to choose from: "Do you: a) Love Europe as a state of mind? b) Love Europe as a solution to the challenges we face together? c) Love Europe for its victory over the barriers which o…

"...another link in a chain of legal rulings that help establish the idea that bloggers - and other members of ... "the networked fourth estate," ... can be seen as performing acts of journalism... we need to protect acts of journalism, not just specific actors who engage in them. the First Amendment protects acts of journalism or publishing — …

Written for journalists, but good for brand journalism & gov comms, where content is usually unfailingly sunny or relentlessly bleak: "Studies show that stories which explore solutions to problems rather than just the problems themselves prompt audiences to engage with the news and share ... the media should also pay attention to the responses p…

Not all shortform content is clickbait - Chartbeat thinks Circa shouldn't worry. "The depressing truth of the Internet is that short-form content hangs out on the same end of the distribution curve of the Internet as long form when it comes to attention. ... the majority of pageviews get fewer than 15 seconds of engagement. Facebook is looking …

"It seems like Facebook’s favorite pastime is messing with its algorithm, to the terror of brands, media, and consumers everywhere. ... Today’s change is all about timing. The company wants to make the posts that appear in your feed more relevant based on the context of “when.” That way, you’re not seeing your friends statuses about the Emmys day…

"Just because Twitter wants to be more like Facebook doesn't mean Facebook doesn't want to be more like Twitter. " - Facebook Takes Another Tip From Twitter And Pushes Trendy Topics - ReadWrite

"It doesn’t refer to Ferguson, Ice Bucket Challenge videos or a solemn responsibility to bring you news that really matters, but Facebook does seem to be addressing concerns about the service’s ability to surface timely, important news stories." - Facebook: More timely News Feed on the way | Poynter.

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

B2B once meant 'Business to Business'. After the first online bubble popped, it became 'Back to Banking' (alongside its close cousin 'Back to Consulting'), as legions beat a retreat to the safety of corporate life. And now, perhaps, it means Back to Blogging, and apparently not just for me.

On #icebucketchallenge, obviously. - I Scream, You Scream, We all Scream ‘Look at Me’ | LinkedIn

"As #ISISMediaBlackout gathered pace it became one of the world's first anti-viral virals. Tweeted around 20,000 times, it managed to eclipse the content itself. #ISISMediaBlackout might be a sign that social media is taking the step forwards that it most badly needs.... It needs digital citizenship, the realisation that our behaviour online a…

"The process of placing an ad on News Feed is a complicated dance. Facebook has to decide not only which ad to show to its users, but when to show it to them... any given user has around 1,500 stories they could see each day. ... a rather complex algorithm that weights how engaging each post is ... and a wide range of other signals ... For examp…

"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek

"I do think that as waves of smart people hit the limits of their frustration with Twitter and Facebook, many will look around and realize, hey, this blogging thing still makes a great deal of sense. "

Nicholas Carr is: "By Big Internet, I mean the platform- and plantation-based internet, the one centered around giants like Google and Facebook and Twitter and Amazon and Apple. Maybe these companies were insurgents at one point, but now they’re fat and bland and obsessed with expanding or defending their empires. They’ve become the Henry VIIIs…

"There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. God, yes - see Where to find me, Oct 2013: http://mathew.blogactiv.eu/2013/10/02/where-to-find-me/

"People are talking about blogs. Again! And not just random nameless “people” cited in some clueless trend story. Specific people are talking about reviving their actual blogs. In some cases, they are even following through."

"Facebook seems to be trying to get more transparent about how the algorithms ... function, with a statement on Monday about cracking down on “clickbait.” ... But despite the attempts at openness, the bottom line remains the same: Facebook is a black box. No one really has any clue why the site chooses to show or hide certain content... what com…

"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…

"Google Stories and ... Hangouts on Air will both play a role in initial experiments ... "Say the council is shutting down the swimming pool," she said of how Hangouts on Air may be used, "we can get a member of the community to talk to the chief executive of the council, what their plans are, why they're doing it. Then we can take that, repackag…

"We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your …

"I honestly doubt that there is an algorithm in the world that can reliably surface such unexpected content, so well. An algorithm ... cannot surface unexpected, diverse and sometimes weird content exactly because of how algorithms work: they know what they already know.... Twitter brims with human judgment, and the problem with algorithmic filte…

"Accountability must become part of Silicon Valley’s culture... robots are taking a central role in our lives. But we need an open conversation about who shapes their values." Just because something should happen doesn't mean it will. - We can’t let tech giants, like Facebook and Twitter, control our news values | Media | The Guardian

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

"Since it launched in March 2012, I F*cking Love Science has attracted more than 17.9 million Facebook followers—more than Popular Science (2.7 million), Discover (2.7 million), Scientific American (1.9 million), and The New York Times (8 million) combined. ... Her empire has since expanded to include a website, IFLscience.com, which has a staff a…

While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visib…

A new angle on the filter bubble: Facebook's ""Report Abuse" button, which is used to flag content that's hostile or inappropriate ... can also be used as a tool for stifling dissent... If you swarm a page or a person with enough abuse reports, you can kick them off Facebook. Pro-government forces in Vietnam have learned how to do it, and they’re…

"Buying traffic isn’t so much a taboo as it is a poor business decision for most publishers in most instances ... It’s expensive, and the money could usually be better invested in editors who reach an organic audience.... There are times when paid promotion makes sense. Some do paid promotion on posts that have particularly high engagement alread…