Overview: Social Media Strategy

the market rewards things that are rare and valuable. Social media use is decidedly not ... Any 16-year-old with a smartphone can invent a hashtag ... The idea that if you engage in enough of this low-value activity, it will somehow add up to something of high value in your career is dubious ... snake oil and flimflam... why not also expose your…

this is something to be very, very excited about... Verified accounts can now add external links to their stories, allowing users to click through ... Users can also tag other users... consider tying snippets together to make an expansive and interactive content experience. Tell a story in several parts to keep users engaged and build their inte…

disconnectionists don’t seem to have a robust political plan for addressing their concerns; it’s all about small-scale individual action. “Individuals unplugging is not actually an answer to the biggest technological problems... We must subject social media to the kind of scrutiny that has been applied to the design of gambling machines in Las Veg…

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

“Capgras delusions,” ... the belief that loved ones have been replaced by identical imposters... the brain has separate modules for analyzing the cognitive aspects of recognition, and for feeling the emotional aspects of familiarity... these functional fault lines in the social brain... have given rise to the contemporary Facebook generation... …

information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…

Zuckerberg... suggested the real problem is that people by nature engage with content they like and find agreeable, and dismiss things they don’t agree with online as they would in real life... it needs to implement better features to help diversify the content we see... For such an influential platform ... it’s irresponsible for Facebook to give …

many of us have burrowed into our own echo chambers of information. In a recent Pew Research Center survey, 81 percent of respondents said that partisans not only differed about policies, but also about “basic facts.”... if you study the dynamics of how information moves online today, pretty much everything conspires against truth... when confron…

Two convergent trends are making populism a potent negative force. First, democracies have morphed into unrepresentative plutocracies that lead growing numbers of people to feel shut out and voiceless... Media ... business model is now based on social media and clicks, not facts. Clicks depend on theatrical performance, stunts, celebrity, ent…

Segregated social universes, an industry moving from red states to the coasts, and mass media’s revenue decline: The disconnect between two realities shows no sign of abating... American political discourse in 2016 seemed to be running on two self-contained, never-overlapping sets of information... today’s media ecosystem encourage that separatio…

Facebook makes billions of editorial decisions every day. And often they are bad editorial decisions — steering people to sensational, one-sided, or just plain inaccurate stories. The fact that these decisions are being made by algorithms rather than human editors doesn’t make Facebook any less responsible for the harmful effect on its users and t…

Our latest whitepaper keeps you updated on what you need-to-know for your Facebook publishing into Fall 2016 and the holiday season...we consolidated our most recent and most important findings into a guide for you to master your social publishing on Facebook this season. 

the next greatest advancement in casual technology and User Experience... a set of glasses known as Spectacles pair up with Snapchat via Wi-fi or Bluetooth ... and enable their users to record 10 seconds of video... in a circle with 115 degrees of view... mimic human vision, so users can record what they see and play it back as if it came from the…

Facebook seems incapable of rooting out hoaxes even after acknowledging they are clearly fake news... at least five different pages shared a story after Facebook acknowledged it was fake and were still able to reach tens of thousands of people through the social network. None of the posts carry any warning that the content is fake... BuzzFeed anal…

The debate on whether Facebook is a media company or not is not new... My take: it matters how users perceive Facebook, not how others — Facebook insiders or not — define it.

will stream Trump’s rallies directly each night and feature pre-and post-event commentary... a way for the campaign to circumvent the mainstream media ... says as much about Trump’s future in media as it does about Facebook’s.

I finally vlogged my first event. Some first impressions.

where curated broadcast channels shine and it’s easier than ever to search for live videos

people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

all of us, even highly intelligent people, are prone to irrationality. Across a wide range of scenarios, the experiments revealed, people tend to make decisions based on intuition rather than reason... those with a high I.Q. were, if anything, more prone to the conjunction fallacy... rationality, unlike intelligence, can be improved through traini…

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

Referral traffic to publishers from LinkedIn ... has been on a steady uptick... In January, publishers saw traffic to their sites from LinkedIn explode, in some cases tripling...puts LinkedIn into the top-10 referrers of the web... Publishers are now in a better position to make decisions on LinkedIn editorial strategy... a very particular traffi…

a great summary of the difference between Snap’s Spectacles and Glass too — the former is a pair of sunglasses that records video, while the latter was technology strapped to your face.

Reaching consensus with groups larger than 5 people on any other platform or service is a pain. Discuto helps you get everyone on the same page.Discuto highlights controversies and suggests where to dive in the conversation, making the decision process easier to manage. What's more is that it only takes a few seconds to set up your first discussio…

NBC News has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles while posting more feature-type content... The New York Times ... tended to be long-form think pieces or analysis, not breaking news

lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat.