Overview: Content Strategy

To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium

We’ve spent 18 months training an AI editor... shadow the curation performed by professional journalists on a gigantic range of topics... it now works independently.... your own personal journalist on hand at all times, ready to explain what’s going on in the world... real-time updates on important headlines, explained in the most succinct way po…

The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…

the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…

Blockchain ... creating alternatives to the current corporation owned second layer of the internet... to make quality content truly democratic... Medium ... made itself decentralized... a blockchain with a dedicated token underlying all of the content ... reward content creators... governed only by the rules... But this token would also create an…

it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…

Fake News is suddenly on the boil in the Brussels Bubble. Here are some ideas I brainstormed earlier this week. Comments welcome.

Even in a world where people increasingly get news from social media, the professional news media is still seen as largely to blame for low trust... Reuters Institute for the Study of Journalism examines the underlying reasons for trust and distrust ...Bias, spin and hidden agendas come across as the main reasons...perceived decline in journalisti…

“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

a major new Yale University study finds that fact-checking and then tagging inaccurate news stories on social media doesn’t work... “disputed” tags made participants just 3.7 percentage points more likely to correctly judge headlines as false... Trump supporters and adults under 26... could actually end up increasing the likelihood that users wil…

the future that Medium founder and CEO Ev Williams sees ... doesn’t include advertising, not even the native advertising that was a key piece of Medium’s plan ... a Spotify-ish model that pools subscribers’ $5 monthly contributions and doles them out to a select group of creators based on how many “claps” the creators get... once they’re in the …

Financial incentive is key to Silverman’s understanding of fake news, which he defines as online misinformation that is completely false, created to deceive and economically motivated. If online misinformation is being created for ideological reasons it’s propaganda... delegitimising legitimate journalism... through delegitimising organisations t…

"Internet subcultures take advantage of the current media ecosystem to manipulate news frames, set agendas, and propagate ideas..." plus a lot more: it's a 100+page report

combat fake news by combining professional journalism with volunteer fact checking... professional journalists will be paid to write “global news stories,” while volunteer contributors will “vet the facts, helps make sure the language is factual and neutral... transparent about the source of news, posting full transcripts, video, and audio of in…

every individual picks their idea, we vet it ourselves and make sure the data’s there, that it’s interesting, and we just go off and do it... We specifically seek out stories that aren’t news related, because we don’t want to compete in that space

The websites Liberal Society and Conservative 101 appear to be total opposites... published stories that were almost exactly the same, save for a few notable word changes... These for-the-cause sites that appeal to hardcore partisans are in fact owned by the same Florida company... all it takes to turn a liberal partisan story into a conservative…

author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school’s online learning platform... success for the best companies does not come from making the best content, it comes from recogniz…

... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…

the broken system is ad-driven media on the internet... doesn’t serve people... it’s not designed to... “content” we all consume on a daily basis is paid for — directly or indirectly — by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result…

Americans almost always think that the year coming to a close is the worst... Many misunderstand how the world is changing or ignore positive change... Surveys from long before 2016 — the era before the world turned “post-factual” — show the same levels of ignorance. .. There are several reasons for this...structure of the media means negative sub…

THE WASHINGTON POST on Friday reported a genuinely alarming event: Russian hackers have penetrated the U.S. power system...media reactions... were exactly what one would expect: hysterical, alarmist proclamations ... It did not happen. There was no “penetration of the U.S. electricity grid.” ... The level of groupthink, fearmongering, coercive p…

many consumers perceive them as scams because they don’t understand that the message/post is actually paid for by the brand... the buyer feels betrayed. This reflects poorly not only on the brand but the publisher as well... The only technique ... is marking native ads. However, due to the very nature of these units, the ‘markings’ are very subtl…

... no one has direct access to reality. The real world is nearly impossible to see in this maelstrom ... because human minds need to “construct” their own version of reality — and each of us does this within a community of shared experiences and beliefs... there are many social worlds and each is built on its own version of what is real and true.…

the idea that fake news was central to the outcome of the campaign has little basis in fact... it’s mostly likely to be shared by people who have already bought into a partisan or ideological worldview... Clinton’s campaign ... problem was ... coverage that dwelled overwhelmingly on a bullshit email server scandal, devoted far fewer resources to…

Broadsides against fake news amount to a rearguard action from an industry fending off competitors who don’t play by the same rules... an independent, powerful, widely respected news media establishment is an historical anomaly... Fake news is but one symptom of that shift back to historical norms... Just as Watergate gave the media a bright stor…

fake news wouldn’t be a problem if people didn’t fall for it and share it. Unless we understand the psychology of online news consumption, we won’t be able to find a cure... online news readers don’t ... care about the importance of journalistic sourcing ... “professional gatekeeping.”... I mocked up a news site and showed four groups of partici…

For a term that is suddenly everywhere, “fake news” is fairly slippery... government propaganda designed to look like independent journalism... any old made-up bullshit ... a hoax meant to make a larger point... only ... when it shows up on a platform like Facebook as legitimate news? What about conspiracy theorists ... satire intended to entertai…

We have ideas for sponsored Codas, that are of interest to specific groups.

Do we really want to set up Facebook or Google as censors ... to decide what is real and fake, true and false?

Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…