Curated Resource ( ? )
Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads » Nieman Journalism Lab
Curated:
10/09/2017 from
www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/
my notes ( ? )
the future that Medium founder and CEO Ev Williams sees ... doesn’t include advertising, not even the native advertising that was a key piece of Medium’s plan ... a Spotify-ish model that pools subscribers’ $5 monthly contributions and doles them out to a select group of creators based on how many “claps” the creators get...
once they’re in the program, people can publish themselves and get paid on performance... anyone who is dedicated to pursuing an ad-driven business model is probably not the best fit... We’re not doing any advertising, native or not....
If you engage with one author... all of the money from you goes to that author. If you engage with a thousand of them, that money goes to a thousand of them... none of your money goes to something that you don’t read.
once they’re in the program, people can publish themselves and get paid on performance... anyone who is dedicated to pursuing an ad-driven business model is probably not the best fit... We’re not doing any advertising, native or not....
If you engage with one author... all of the money from you goes to that author. If you engage with a thousand of them, that money goes to a thousand of them... none of your money goes to something that you don’t read.
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/.Related reading
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