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Overview: Media

Relevant resources

Is Facebook’s Targeting Completely Bogus?
blog.markgrowth.com
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This new tool shows users what Facebook determines are their interests... has provided a glance into the deep flaws of Facebook’s interest targeting. Advertisers should be concerned about where their dollars are going... Here are the main flaws I came across:... I would just recommend approaching targeting differently:

Native Advertising: Another False Messiah? – Whither news? – Medium
medium.com
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MediaRadar said the average renewal rate for sponsor content this year is 21 percent.... Polar recently described renewal rates as “weak,”... We give the advertisers what our standards and ethics forever forbade — confusing our readers about the source of content — and then the advertisers wake up and say, ‘Well, that was fun. But we’re bored with…

Donald Trump breaks the conservative media
uk.businessinsider.com
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in 2016, the criticism from Hannity and a vocal faction of the conservative news media reached a fever pitch... full-blown, searing criticism. Even figures like Ryan and Cruz, considered by most to have iron-clad conservative credentials, were no longer safe... an incidental twist, considering how Republicans helped foster the growth of the conser…

01/09/2016
With Quartz’s App, You Don’t Read the News. You Chat With It | WIRED
www.wired.com
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This is the future of mobile news, as Quartz envisions it. In the app, which launches today and is Quartz’s first, you don’t read the news; you chat with it.

01/09/2016
A compulsive audience and a complicit news media - Columbia Journalism Review
www.cjr.org
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as news outlets tailor their content to addictive platforms to pump up traffic, the distinction between consuming journalism and being wedded to “emails, constant notifications, and social media” is increasingly meaningless... if we are what and how we read, then our thinking will mirror the scattered and shallow tendencies of Web browsing.... …

Google Says It Wants to Help Publishers, But Some Remain Skeptical
fortune.com
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publishers are afraid that while the AMP project is nominally open-source, Google is using it to shape how the mobile web works, and in particular, to ensure a steady stream of advertising revenue

New Ways to Control Your Experience on Twitter
blog.twitter.com
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quality filter setting ... can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior... filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follo…

The Guardian starts selling time-based ad campaigns
digiday.com
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The Guardian joins the Financial Times and the Economist in billing ads by time.... have found, unsurprisingly, that ads perform better when people spend more engaged time with them.... click-through rate as an industry benchmark for performance;. However a metric of 0.0 something percent should not be seen as a succes

31/08/2016
Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine
mobile.nytimes.com
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a lot of media sources you don’t recognize ... a new and distinctive sort of operation ... political news and advocacy pages made specifically for Facebook... engineered to reach audiences exclusively in the news feed... Occupy Democrats; The Angry Patriot; US Chronicle... together make up 2016’s most disruptive, and least understood, force in med…

Deepstream: Newsroom tool turns the chaos of livestreams into curated order
medium.com
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Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…

How to lie terrifyingly well on social media
medium.com
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image... apparently shows the spread of radiation from the Fukushima nuclear accident... being shared widely ... despite the fact that it... shows the wave height of the tsunami... you might want to doublecheck before hitting Share... here’s how

'Dat cheeeeeeeze': How publishers from the HuffPost to The New York Times are using Instagram Stories
digiday.com
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three days after Instagram debuted Stories... publishers of every stripe have pounced on the opportunity to show off some more off-beat storytelling sensibilities.

27/08/2016
How The Boston Globe is covering the Boston Marathon bombing trial – Poynter
www.poynter.org

covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…

Digital is just getting started – The Long Now Foundation – Medium
medium.com
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summary of Kevin Kelly’s Seminar “The Next 30 Digital Years”, ... part of The Long Now Foundation’s Seminars About Long-term Thinking. a dozen “inevitable” trends will drive the next 30 years of digital progress...

Getting Started in Online, Open-Source Investigations
gijn.org
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we frequently receive emails from a whole range of people asking how they can start doing the sort of online open-source investigation and verification that they’ve seen us doing. The skills and methodologies used are all something that can be learnt through a little persistence, but here are a few pieces of advice to get you started. 

NPR is killing off comments. That’s great news!
www.washingtonpost.com

No matter what the original post was about, a handful of the loudest — or most committed — voices in the room hijacked the comments thread to push their own agendas. Anyone trying to urge the conversation back to the topic at hand ...was shouted down and shamed... comments sections aren't fostering conversation, they are killing it. A very small…

25/08/2016
Gimlet Media’s latest membership perk? A Slack channel for die-hards
www.poynter.org
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the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

Politico’s Brexit strategy will become blueprint for future expansion plays - Digiday
digiday.com
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Politico may be a niche title, but its European expansion has been fast.... A blend of carefully timed Brexit-related editorial and new distribution methods gave its traffic a timely 300 percent boost in June... Twenty percent from the U.K.Its Brexit strategy will now become a blueprint for all future expansion plays,

23/08/2016
New York Times buying experiential agency
digiday.com
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The New York Times is acquiring a marketing agency... Fake Love, an agency that specializes in live experiences, virtual and augmented reality... to grow its revenue in part by offering more ad agency services,.. I’m getting daily requests for [augmented reality]... chatbots. And VR, the market is already hot.

Translating and Promoting Medium Stories
medium.com
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The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …

How publishers can learn more from their newsroom experiments | Comments from media industry experts
www.journalism.co.uk
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David and Petros were there to conduct the FT’s first experiment with livestreaming 360-degree video... we failed to produce a watchable live stream... we learnt eight specific lessons for next time:

11/08/2016
Storytelling and Branded Reality in the Internet of Experiences (and Trump’s Republican Party)
medium.com
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A couple of months ago I included augmented and virtual reality in Top3ics, my occasional newsletter, adding “Consider these as first notes towards a future post.” I then forgot about it. Thanks, Newt Gingrich!

DIVIDED AMERICA: Constructing our own intellectual ghettos
www.chicagotribune.com

In this world of hundreds of channels and uncounted websites, of exquisitely targeted advertising and unbridled social media, it is easy to construct your own intellectual ghetto, however damaging that might be to the ideal of the free exchange of ideas. "Right now the left plays to the left and the right plays to the right... That's why we kee…

07/08/2016
The Increasing Problem With the Misinformed (by @baekdal) #analysis
www.baekdal.com
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The public is no longer uninformed. They are misinformed, and that requires an entirely different editorial focus ... just reporting the news doesn't actually solve the public's needs. Now your focus must be on explaining the news instead.... the newspaper is stuck in an existential crisis ... stop being a newspaper and start being something el…

European publishers are teaming together to translate the news
www.niemanlab.org

From large national newspapers to small independent websites, outlets are working together to cover news across the continent in many languages.

04/08/2016
The problem with cognitive ease and news
medium.com

Cognitive ease is the concept of which when you hear something repeatedly, your brain starts to form connections around it, thus making it easier for you to process later. And since we prefer things to be simple and easy, things that are easy to think about generally makes us feel happier... for newspapers it’s part of the problem that we all face…

01/08/2016
Yahoo Has a Tool that Can Catch Online Abuse Surprisingly Well
www.technologyreview.com
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f our e-mail inboxes can be kept relatively spam-free, why can’t machines automatically purge abusive messages from tweets or comments?... a way of representing the meaning of words as vectors with many dimensions... “word embedding,” allows semantics to be processed in a sophisticated way. For instance, even if a comment contains a string of word…

01/08/2016
Trash talk: how Twitter is shaping the new politics | Technology | The Guardian
www.theguardian.com
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You may not care about social media now, but if you read a newspaper, listen to the radio or watch TV, then it’s shaping your world already... The real game is hardening your own support in ways dramatic enough to be picked up by the mass media ... the easiest way of doing that is to pick a rollicking fight... Lacking an established political mac…

How Vox Media’s new Storytelling Studio thinks of stories as products » Nieman Journalism Lab
www.niemanlab.org

Vox wants to move beyond the web page to tell compelling stories... That Clinton package was the first public product of the Vox Storytelling Studio... launching on the premise of hypercharging the concept of the story, using all resources available to transform the story into a experiential entity... publications and media companies must continue…

5 tips for using analytics in the newsroom
www.journalism.co.uk
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some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

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