Overview: Social Web

"Startups are notorious for this: You’ll have two or three people who are true hustlers, wearing multiple hats, pushing themselves and others to get shit done, while the rest of the group sort of ‘tags along’ and waits for shit to happen. " - The Truth About Collaboration — Medium

"the Internet has dismantled newspaper’s geographic monopoly & business model ... & also upended the core assumptions underlying the actual journalism ... BuzzFeed as an organization has been figuring out what works online for over eight years now, and while “The Dress” may have been unusual in its scale, its existence was no accident... BuzzFee…

An article aimed at companies, so just substitute "government communicators" for "corporate marketers", and "citizens" for "consumers", as you read: "Technology changes fast ... but consumer behavior changes more slowly. As a result, people tend to overhype new technologies and misallocate resources, especially marketers. "posts from top brands …

"we wanted an easy way to create and share social cards with our readers... Vox Media’s ‘meme’, an open source social card making tool. A few hours of tinkering later, and we had our own version set up with some simple functionality, along with a new name: CardKit.... a simple and easy to use tool for everyone to quickly and dynamically create im…

"Crowdsourcing is not about work. Crowdsourcing is about community. Without a solid community, you get not-solid results from your crowdsourcing endeavor.... The goal of many of these tactics is not to stop assholes from being assholes, just to slow them down and demotivate them from destroying your community." - Crowdsourcing isn’t broken — Bac…

"Taboola isn’t the only company trying ... Outbrain, Gravity ... Google and Facebook have their sights set on the same goal... Google Now... will start recommending content from specific partners like The Guardian. The Facebook newsfeed algorithm is designed to do the same." - Taboola gets $117M in funding to build a Google Now for content — Tech…

Sound familiar? "All it takes is the retirement of one blogger ... and the social web explodes with a mixture of praise, recriminations, eulogies for the death of blogging..." Good piece on how blogging has evolved, in the process pushing forward the evolution of the online world. "bloggers stopped thinking as much about being part of a larger …

"Twitter video allows users to post up to 30-seconds of video clips directly to Twitter... expect to see videos from live events and breaking news coverage ... also presents an opportunity for marketers to create unique content in a variety of ways..." Most intriguing suggestion: "Crowd-Sourcing Video Content" - Twitter Launching Video and Grou…

"people keep asking about how to start a personal brand... without having a clear understanding of what comes before that, which is actually knowing something about something... To position yourself as an expert is difficult, but most people aren’t asking the first important question, which is: expert in what? ... You have to earn the privilege…

"Starbucks’ first-ever brand campaign, Meet Me at Starbucks ... showcases stories of how people use Starbucks as a meeting point, with an emphasis on the idea that technology brings us together, but there’s nothing quite as authentic as an in-person cup of joe. ... an incredible job of striking an emotional connection with people by associating t…

"reach is an easy-to-see vanity metric and not what you should be focusing on.... Facebook Insights provides some handy numbers, but the most useful ones are somewhat hidden." - 6 tips on Facebook analytics and going beyond...

"Considering these difficulties it is, at best, disingenuous and at worst, fraudulent to claim that findings of such social media analyses are what “people think” " - Representation and the true value of social media data in an election | Gareth Ham | LinkedIn

"Rather than publishing and aggregating news on a central site, the idea is to take the information to existing communities on the web — distributed journalism... The specific focus is on providing context around breaking stories ... the number of sources and reporters on the story grew quickly over a number of days. That created challenges in se…

"Here’s a brief summary of a few questions we like to ask ourselves when testing. - Which one thing will you be testing? - What metric will be my best measurement of success? - Do I have enough data to assume this result will be true and repeatable for everyone?" Provides 10 top tests for Twitter, Facebook, LinkedIn and G+.

Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…

Here's a conundrum for you. And a probably quite dangerous post for me.

Fairly typical piece on integrating social media into organisations to improve customer service, employee productivity and sales. These points have been made before, but this article brings them together well and provides plenty of links to the underlying research, which makes it useful if you need to supporting arguments for change management. -…

"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …

Personally I've been creeped out by all this since reading the Filter Bubble, but apparently I'll be feeling less lonely about it next year. Great image here: "Think of a world in which your phone constantly checked in with the central phone company to decide which of your relatives it should allow you to call, and to jumble their sentences aroun…

"information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently ... instead of reaping the benefits of the digital revolution we are intellectually deprived by our inability to filter out sensory junk... we are collectively wiser... but individu…

"Here are 14 of some of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from."

Interesting research: "Seventy different political posts were randomly either left to their own wild devices, engaged by an unidentified staffer from the station, or engaged by a prominent political reporter. When the reporter showed up, “incivility decreased by 17 percent and people were 15 percent more likely to use evidence in their comments on…

"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab

"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

"Readers spend a lot of time on RealClear's sites... because there's a seemingly endless amount of well-curated links to top publications writing about the big news stories of any given day... The result is a true smorgasbord of opinion, rather than a collection of links aimed at furthering a particular point of view... The expert level of curati…

Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…

" four ways to use visual content to expand your reach and improve social media results" Pretty standard stuff, but "3. Convresation starters" should be used more. - How to Use Visual Content to Improve Social Media Results

"we’re collecting all the Facebook algorithm factors, updates, and changes that we can find and placing them here in this post for easy reference." - Inside the Facebook News Feed: A List of Algorithm Factors

"We recently updated the guidance for using digital and social media. " - 7 social media myths | Civil Service (gov.uk)

"Starting in January, in another blow to organic reach, users will see fewer posts that are solely focused on sales or sweepstakes or reuse ad copy.... hundreds of thousands of people said they wanted to see more stories from friends and Pages they care about, and less promotional content.” Well, duh. Who actually WANTS to see promo junk? Be use…