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Overview: Social Web

Relevant resources

Representation and the true value of social media data in an election
www.linkedin.com

"Considering these difficulties it is, at best, disingenuous and at worst, fraudulent to claim that findings of such social media analyses are what “people think” " - Representation and the true value of social media data in an election | Gareth Ham | LinkedIn

19/01/2015
How Reported.ly covered Charlie Hebdo
www.niemanlab.org

"Rather than publishing and aggregating news on a central site, the idea is to take the information to existing communities on the web — distributed journalism... The specific focus is on providing context around breaking stories ... the number of sources and reporters on the story grew quickly over a number of days. That created challenges in se…

How to Test Anything on Social Media
blog.bufferapp.com
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"Here’s a brief summary of a few questions we like to ask ourselves when testing. - Which one thing will you be testing? - What metric will be my best measurement of success? - Do I have enough data to assume this result will be true and repeatable for everyone?" Provides 10 top tests for Twitter, Facebook, LinkedIn and G+.

14/01/2015
Where wisdom once was, quantification will now be, enabled by the idolatry of data
www.nytimes.com
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Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…

Is offending one audience justified to reach another?
mathewlowry.myhub.ai
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Here's a conundrum for you. And a probably quite dangerous post for me.

Why every employee must be engaged
medium.com
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Fairly typical piece on integrating social media into organisations to improve customer service, employee productivity and sales. These points have been made before, but this article brings them together well and provides plenty of links to the underlying research, which makes it useful if you need to supporting arguments for change management. -…

Five minutes with Timothy Garton Ash: “We’re far more European in the UK than we think we are” | British Politics and Policy at LSE
blogs.lse.ac.uk
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"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …

2015: the year we get creeped out by algorithms
www.niemanlab.org

Personally I've been creeped out by all this since reading the Filter Bubble, but apparently I'll be feeling less lonely about it next year. Great image here: "Think of a world in which your phone constantly checked in with the central phone company to decide which of your relatives it should allow you to call, and to jumble their sentences aroun…

The technology-led attentiveness crisis
www.theguardian.com
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"information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently ... instead of reaping the benefits of the digital revolution we are intellectually deprived by our inability to filter out sensory junk... we are collectively wiser... but individu…

14 Recent Changes Social Media Marketers Need to Know
blog.bufferapp.com
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"Here are 14 of some of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from."

16/12/2014
Research on Internet Comments: Feed the Trolls
motherboard.vice.com
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Interesting research: "Seventy different political posts were randomly either left to their own wild devices, engaged by an unidentified staffer from the station, or engaged by a prominent political reporter. When the reporter showed up, “incivility decreased by 17 percent and people were 15 percent more likely to use evidence in their comments on…

11/12/2014
NYT's Hive: open-source crowdsourcing tool
www.niemanlab.org

"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab

Medium's approach to catch22
medium.com
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"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

27/11/2014
When will we get a RealClearEurope?
mashable.com
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"Readers spend a lot of time on RealClear's sites... because there's a seemingly endless amount of well-curated links to top publications writing about the big news stories of any given day... The result is a true smorgasbord of opinion, rather than a collection of links aimed at furthering a particular point of view... The expert level of curati…

Reuters & Re/code ask Commenters To Leave
www.techdirt.com
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Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…

How to Use Visual Content on Social Media
maximizesocialbusiness.com
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" four ways to use visual content to expand your reach and improve social media results" Pretty standard stuff, but "3. Convresation starters" should be used more. - How to Use Visual Content to Improve Social Media Results

All Algorithm Factors behind Facebook's News Feed
blog.bufferapp.com
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"we’re collecting all the Facebook algorithm factors, updates, and changes that we can find and placing them here in this post for easy reference." - Inside the Facebook News Feed: A List of Algorithm Factors

7 social media myths
civilservice.blog.gov.uk
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"We recently updated the guidance for using digital and social media. " - 7 social media myths | Civil Service (gov.uk)

Facebook to throttle "Promotional" Posts
marketingland.com
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"Starting in January, in another blow to organic reach, users will see fewer posts that are solely focused on sales or sweepstakes or reuse ad copy.... hundreds of thousands of people said they wanted to see more stories from friends and Pages they care about, and less promotional content.” Well, duh. Who actually WANTS to see promo junk? Be use…

Ending reader comments is a mistake
gigaom.com
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Interesting reaction to Reuters, who argued "Much of the well-informed and articulate discussion around news... has moved to social media and online forums... But is that enough justification for giving up comments? ... not everyone is on Twitter, and not everyone is on Facebook, and so any conversation or interaction that occurs there will be in…

Trove = algorithmic filters + human curators
gigaom.com
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"Trove wants to get to the holy grail of content by combining the power of algorithmic filtering and the abilities of human curators. So Trove allows you to follow curators and their news-feeds, but also recommends articles and topics based on what it knows about you " - Slashdot founder Rob Malda on Trove and fixing the problem with Twitter — Te…

Innovation Lessons From Taylor Swift?
medium.com
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(Editor's note: Ms Swift is apparently a pop star) "The most successful businesses today are movements more than companies. Movements don't market. Movements inspire and engage. They create an emotional connection through storytelling. Not stories to be enjoyed passively but stories we see ourselves in, stories we can actively participate in...…

When should you (not) blog?
moz.com
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"blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. ... you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?... let's look at a few examples of w…

Pew: Cell Phones, Social Media and Campaign 2014
www.pewinternet.org
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"Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center." Interesting that Republicans are more suspicious of "traditional media filters", given Fox News. - Cell Phon…

If you don’t like algorithms, you probably wont like the future of Twitter
gigaom.com
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"this is a slippery slope at best: once you have made the decision to alter the flow ... based on abstract criteria programmed into an algorithm, then at some point you are going to decide ... to hide or remove certain things ... to improve the signal-to-noise ratio ... The whole point of having a social network in the first place is that the peo…

Tips and Tricks for using JustUnfollow for Instagram and Twitter
www.justunfollow.com
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"Copy Followers is one of our awesomest and greatest feature ever! You can follow any twitter users followers. Just enter the twitter username and we will fetch the followers of that user and display them to you. Though this seems simple, behind the scenes a lot of things happen. We will pull the followers of the twitter account you mention and a…

30/10/2014
Brand New HBR.org
blogs.hbr.org
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"We've created a place for you to save articles you've found useful and organize them into reading lists you can share with your colleagues and contacts. You'll be able to choose topics and industries ... we'll create a feed of all the content you've told us you're interested in.... To make homepage more useful ... we've given you four differen…

30/10/2014
How Facebook changes how users consume journalism
www.nytimes.com
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"Facebook say that the more time users spend at its site, the more likely there will be a robust exchange of diverse viewpoints and ideas shared online. Others fear that users will create their own echo chambers, and filter out coverage they do not agree with. ... [that] “is when you get conspiracy theories.” - How Facebook Is Changing the Way It…

27/10/2014
Facebook Offers Life Raft, Publishers Wary
www.nytimes.com
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"publishers [could] simply send pages to Facebook ... hosted by its servers ... with ads that Facebook sells. The revenue would be shared. That kind of wholesale transfer of content sends a cold, dark chill down the collective spine of publishers... Media companies would essentially be serfs in a kingdom that Facebook owns." - Facebook Offers Li…

27/10/2014
Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

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