Overview: Communications Tactics

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…

Communities for Newsroom - Guides on: Manage ModerationUse Smart MetricsBuild Newsroom Skills

some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

The visuals team ... the product of merging two groups: the news applications team, who served as NPR’s graphics and data desks, and the multimedia team, who made and edited pictures and video... The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy... Pictu…

we built an Interactive News team from scratch... a tight-knit group of editors and newsroom developers ... creates tools and processes ... to disrupt a print-first workflow. Here’s a look at how we got there and what we learned along the way.... A newsroom developer is only a Slack message away...we have three content editors embedded in diffe…

"Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends are giving way to something more organic and continuous, something more fluid, even improvisational. But marketing organizations, by and large, are still organized around a campaign-driven cadence." - Content Marketers …

"The New York Times today introduced “Watching,” a major new feature on the NYTimes.com homepage on desktop and on the mobile website. Watching is a stream of developing and noteworthy news designed to amplify the scope and urgency of The Times’s digital report. Watching offers a tailored feed of the news of the moment, such as early outlines of …

One for @richardmedic ... "Smydra ... he wants to find a way to allow the public to benefit from all the knowledge of future news events locked up inside newsrooms.... He'd love your thoughts" - Can you turn future news events into structured data? » Nieman Journalism Lab

"... technical weaknesses in the paper’s backend: The lack of an organized system of tags to organize stories’ metadata ..."

Part of the pilot Thematic Portal project I ran while at the EC’s DG INFSO, the Newsroom CMS was the first cross-EC CMS, and involved launching user ‘INFSO accounts’ before Google had 'Google accounts’.