Overview: Communications Tactics

the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business…

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…

"Facebook is ... aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed. Here’s what brands and publishers need to know ... - Facebook urging publishers to post their articles and videos directly to Facebook... - For publishers that use Facebook for their comments sections,…

Good overview of Circa's approach: "A new model for online journalism is emerging, focusing on the atomization of news stories into “bite-sized chunks” of information aimed at mobile audiences."

@baekdal explores "a complete and total blind spot in the newspaper industry ... based on a business model that used to work in the old days of media, but was as a result of scarcity." Newspapers, he argues, are "the supermarket of news ... [but] upermarkets only work when visiting the individual brands is too hard to do... But on the internet, e…

"We explain the European court of justice ruling saying that Google will have to delete some information from its index – and why it has divided opinion" Good example of explainer journalism, and of how answering the comments often looks like more work than writing the thing in the first place (if you don't believe me, scan the comments): - Expl…

"The New York Times lost 80 million homepage visitors—half the traffic to the nytimes.com page—in two years.... this will make the news more about readers ...[because] homepages reflect the values of institutions, and Facebook and Twitter reflect the interest of individual readers [who] aren't interested in hard news, but rather entertainment, se…

Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

And not just journalists. New generation news sites are redefining news and, by consequence, rethinking information architecture, content strategy and CMS. I only hope the results filter through to everyone else, and sooner rather than later. "... a moment when young talent began demanding superior technology as the key to producing superior jour…

A new generation of companies, like CIRCA, are redefining the structure of how information is treated, and building new CMS to support it. Their approach will inevitably feed into a new generation of CMS for whom the 'article' and 'page' are, if not meaningless, at least optional. And I for one can't wait. "what we’re really doing at Circa is a…

Is data journalism just another opportunity to bamboozle an audience? Surely publishing the data in interrogable form would be the answer? "data give commentary a false sense of authority since data analysis is inherently prone to bias. The author’s priors, what he believes or wants to be true before looking at the data, often taint results that …

Damn, some of these ideas I implemented 12 years ago for the EC's thematic architecture. Nice to see them in a different context: First, the problem with current news journalism: "The column inches devoted to the new are column inches not given to the important... this stress on novelty is a holdover from when the cost of making and moving paper …

Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.

The rapid evolution in newsmedia provides a lot of ideas for better content strategies in a less organisational, more networked society. One such concept is ideas-based, or fluid, beats for journalism: "... a way for reporters to be human-centric rather than newsroom- or bureaucracy-centric", according to the latest piece in Niemanlab's Journalis…

Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …