Overview: Communications Tactics

"many marketers still feel in the dark when it comes to digital know-how, according to new research from Adobe. More than 80% of professionals are still receiving their digital training informally on the job and only 9% feel fully confident their digital efforts work, the poll of 1,000 U.S. marketers found."

"That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time. Our first cours…

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"

"the new feature ... gives both Gawker authors and readers the ability to filter comments based on the writers and commenters they follow, or whose content they have “liked” or given a star to. So readers can click on Denton’s name and see not only the posts he has written, but also a specific selection of comments that he has chosen to show, from…

With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

"I want to post 4 images in a particular order, and there doesn't seem to be anyway of doing it!"

"But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benef…

" Popular Science has officially shut off its comment section, pointing to research showing that disagreeable comments hurt the reading experience. Or, at least, the reading comprehension. One study out of the University of Wisconsin-Madison found that mean comments under an article about nanotechnology "polarized readers," taking attention away f…

"a new kind of reblogging functionality so that readers can top the articles they share with their own headlines and introductions.... “Publishing should be a collaboration between authors and their smartest readers. And at some point the distinction should become meaningless."

"The rtule native ad: Content that users can readily identify as sponsored (as with tourist ads), but that is easy for them to engage with. " But I wonder how many people actually realise the Facebook story example is sponsored?

What it says on the tin - 4 basic SEO strategies.

"The entwined rise of Big Data and predictive analytics virtually guarantees that — just as structured and semi-structured data are being fused — informal gossip and formal ratings systems will be collected, correlated, and converted into business rules designed to make badly-behaved customers pay more or go away." Interesting insight into an upc…

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

"what is a Community Manager? Because the term takes on such a broad role, we are going to break down the best practices of Team Hüify Community Managers!"

"For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to consider what this list looks like to search …

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

http://connectyou.sharedby.co/share/l4qsnd

"Beacons are a small wireless sensors placed inside any physical space that transmit data to your iPhone using Bluetooth Low Energy (aka Bluetooth 4.0, Bluetooth Smart). ... Smartphones that are in an iBeacon zone will benefit from personalized microlocation-based notification and actions." - huge potential for conferences, exhibitions, network…

"Nathan Pyle"

"A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without."

"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."

Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…

This is simply brilliant.

we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream

The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.

A recent edition of The Infinite Monkey Cage, BBC Radio4's brilliant chat show combining science and comedy, got me thinking again about the parallels between science communications and EU communications.

Next time you prepare your design brief, please watch this first:“What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.”