Intimacy Gradient and Other Lessons from Architecture

"to provide for Progressive Trust, you need to establish what is known as an "Intimacy Gradient"". From architect Christopher Alexander's "A Pattern Language: Towns, Buildings, Construction:Pattern #127 - Intimacy Gradient:Conflict: Unless the spaces in a building are arranged in a sequence which corresponds to their…

We studied the design of 10,000 websites. Here's what we found
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to investigate ... notion that websites are starting to look the same ... data mining ... scrutinized nearly 200,000 images across 10,000 websites... of the Russell 1000, the top U.S. businesses by market capitalization ... Alexa’s 500 most trafficked sites... sites nominated for Webby Awards ... how many pixel-by-pixel edits ... to transform colo…

Calls to action are important, but know when to shut up!
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Speak to any salesman about the art of selling and he will tell you timing is everything. Push a customer to buy too early and you will drive them away, wait too long and the moment will have past. We face a similar dilemma as web professionals.... Take for example those annoying popups... Do you like this app? Then rate it... Asking a user to sub…

Design competition for SocialChallenges.eu
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Running a design competition to transform a research result into a commercial platform product.

Yelp ratings get better when they cost something — like time, say Princeton researchers
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free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

Testing online designs to make scientific evidence more accessible to policymakers
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Content and Design Are Inseparable Work Partners
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the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our …

Designing Knowledge4Policy
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“It’s not that pretty” we hear every other day. Possibly. But what’s important: building something beautiful, or something usable?- published on the K4P Publication on Medium

Australian Government Design System
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The Australian Government Design System provides a framework and a set of tools to help designers and developers build government products and services more easily.

The Curse of Knowledge Bias – UX Planet
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The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand... seen at all levels of a company... if you already know the answer... tend to underestimate the difficulty of the question or the problem... become so immersed in t…

Design convergence is not a dirty word
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Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience... Imagine ... you are perusing the fiction in your local bookstore. You pick up a novel only to discover ... the lines run across an entire double page spread. Confused you put the book down

Design for Interconnectedness – Stories of Platform Design
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time to deliberately focus on design for interconnectedness and relationships ... customer (user) centric design created a narrative of isolation: the customer is ... someone that is provided with a solution ... to get the job done... [but] research ... explained that customers (users) may often look to engage more deeply with products... relat…

All the news that’s fit for you: The New York Times is experimenting with personalization to find new ways to expose readers to stories » Nieman Journalism Lab

small experiments aimed at customizing that story selection to the individual reader, based on a variety of signals... where readers are located... the last time a reader visits the site. If,... publishes a particularly enterprising story on a Monday, but a reader doesn’t visit ... after that story has left the homepage ... personalize the user’s…

For the love of God, please tell me what your company does
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the more expensive the service a B2B company provides, the more incomprehensible its website... Do they have nothing of value to provide, and hide behind flowery marketing babble that’s as empty as their offering? ... tell people who you are, what you do, and maybe even why they should be interested. ... not look to dazzle with style over substan…

Are you wasting money on periodic website redesign?
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It is only once a site goes live that you can learn how users will behave. Unfortunately, this is the very same moment that the resources disappear... rejecting website redesigns in favour of incremental improvements. Doing so provides significant advantages.... the question then becomes; “how do we successfully replace periodic website redesign …

Mobile First, Desktop Worst – Prototyping: From UX to Front End
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Mobile First should not be taken as an opportunity to over-simplify and, by the same token, Desktop First should not be taken as an opportunity to pile on complexity.

How to apply the Jobs-to-be-done methodology to web design

The Jobs-to-be-done methodology helps you focus on the job that the user wants done rather than who and how... First, we take the Persona out of the picture and instead add context. Then we focus on the motivation (i.e, answering the why). It gives us clarity to the whole situation and helps us be more creative in designing a solution.

Why Content Personalization Is Not Web Personalization
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What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.

If Architects Had To Work Like Web Designers
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Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms. Just make sure the plans are such that the bedrooms can be easily added or deleted. When you bring the blueprints to me, I will make the final decision of what I want. Also, …

Design triumphs over content: The CAPS15 conference really looks interesting ... if only I could read the programme!

Design triumphs over content: The CAPS15 conference really looks interesting … if only I could read the programme!

Living Monuments
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One of those projects you feel privileged to work on. It’s not often you get to experiment with crowdsourcing, augmented reality, faceted search and commemorating US war dead in one project.

The essential guide to A/B testing by @ABTasty

"AB Tasty, the French A/B testing specialist, has published this guide for the benefit of those who are implementing A/B testing and would like to know how to conduct truly effective tests."

Politico, HBR, Guardian redesigns: who wins?
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"Politico has redesigned its website for the first time in its seven year history, and The Guardian's U.S. recent refresh marks the first time it's redesigned almost entirely in public, with its readers' input. Here's a look at the thinking behind the redesigns, and what the publishers were able to pull off." - Politico, HBR, The Guardian: W…

Guardian's new liveblog format

"The Guardian has a new setup for its liveblogs that aims to fix some of their eternal problems — chief among them that they’re great for in-the-moment following along, but cryptic and unnavigable after the fact" - The Guardian has a new format for liveblogs to make them more readable » Nieman Journalism Lab

Chartist: Responsive Infographics
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"Chartist is noteworthy because it doesn't just make existing charts smaller or bigger, it changes the the way the data is displayed so that it makes sense on whichever size screen it's being viewed on. A chart showing each of the 12 months along its x axis when displayed in a full-width browser window, for example, will change to show only six m…

Good example of continuous web redesign

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

A/B Testing Headlines On WordPress

a neat service that A/B tests headlines for WordPress posts and helps you figure out the one that will bring the most traffic. It’s called BayesianWitch. - Feature Friday: A/B Testing Headlines On WordPress – AVC

Choosing the Right UX Metrics
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A beautiful, HTML5 exploration of the HEART methodology: Happiness, Engagement, Adoption, Retention, Task Success. " different members of your team have different ideas about the goals of your project. This process provides an opportunity to build consensus about where you're headed." - How to Choose the Right UX Metrics for Your Product

Content Length, Rankings & Conversions
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"The original converted 7.6% better than the new variation... The leads from the long form version of the page were better in quality ... in most cases long form copy doesn't just boost your conversions, but it also increases your rankings too." Indepth and (inevitably) long analysis. Huge feedback. - How Content Length Affects Rankings and…

A/B Testing: don't play yourself

Great case study of how shallow A/B testing can send you in the wrong direction: "...there are a few things to watch out for. The first is statistical significance ... Another is the common mistake of assigning a goal that measures the short-term effect of a test rather than the long-term effect on your business. We made this mistake at Segment.i…

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