Curated Resource ( ? )
A/B Testing: don't play yourself
my notes ( ? )
Great case study of how shallow A/B testing can send you in the wrong direction:
"...there are a few things to watch out for. The first is statistical significance ... Another is the common mistake of assigning a goal that measures the short-term effect of a test rather than the long-term effect on your business. We made this mistake at Segment.io, and that’s the story I’ll be sharing in this article."
- Are You a Victim of Your Own A/B Test’s Deception?
Read the Full Post
The above notes were curated from the full post blog.kissmetrics.com/ab-test-deception/.Related reading
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