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How To Sell The Problem Before Selling The Solution

How To Sell The Problem Before Selling The Solution

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every great business addresses a real customer need. If you’ve ever found expressing your customer need slippery, this is for you... The need narrative outlines a thesis on how to make peoples’ lives better. A clear need narrative helps you prioritise features, communicate the product effectively, and hone in on the most important niche. Every field in your need narrative is testable from day one.

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See also: Digital Transformation , Innovation Strategy , Business

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