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How to explain WTF your company does when no one’s listening

How to explain WTF your company does when no one’s listening

my notes ( ? )

most crucial ... question to answer as a founder: “What exactly does your company do?” ... here are four storytelling blunders to avoid...

[dont] spill an alphabet soup of generic industry buzzwords ... too much technical jargon ... [do] refocus on the problem you’re solving... concrete evidence of your company’s upside ...

be succinct... clear description of product offering and the larger industry problem, and only decrease altitude after building a solid foundation of understanding. ...

clarifying what your company does starts with ... user’s real need... tell a compelling story about their target user and how the product changes that person’s life for the better...

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See also: Digital Transformation , Innovation Strategy , Business

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