What Steve Jobs, Elon Musk, and Jeff Bezos Wish You Knew About Tech Startups

Technology companies often fall into one of these two... categories. ... are like the first professor.... “it should be clear that…[our technology is superior].”... scoff when others don’t see just how great their technology is. The second ... also recognizes how amazing their technology is... But they also understand their audience, or in the business world, their market... know how to take their superior technology and translate it into a coherent message to the market that explains it to them on their terms...
Technology without leadership is professor number one... most won’t buy without being given the vision. Giving that vision is the role of technology leadership....
Technology + Leadership = Moving people to use technology to improve their lives. This is most successfully done when the leadership has strong, simple, and clear vision... the ability to convey a vision and motivate others to act in line with that vision... For example: